Business management research should be relevant first and foremost to public and private organisations and to society as a whole. That is what I strive for with my work.

The research topics that particularly move me at the moment are also my current projects:

• The significance of social media for conflicts, such as the current war in Ukraine.
• Models for the virtualisation of organisations, e.g. Decentralised Autonomous Organizations (DAOs)
• Manipulative design elements in the development and design of user interfaces ("dark patterns")
• Various topics around cybersecurity, e.g. dealing with shadow IT in companies or protection against spear phishing attacks

Every project, whether completed or not, is significant for the development of one's own expertise.

For me as a business information scientist, our global umbrella organisation Association for Information Systems is particularly important.

I wrote my doctoral thesis in 2010 at the Goethe University Frankfurt on the importance of social influence and pressure on the use of digital technologies. In the context of digital transformation, this knowledge helps organisations to better understand why certain technologies are used and others are rejected.

I combine my research with teaching in many ways. For example, I teach the course on scientific research methods in our Master's programme in Business Informatics. In this course, students learn about different methods of business informatics research. In order to make the individual methods more comprehensible to the students, I present a research article of mine in each unit that uses exactly this method.

Even though the view of the Innsbruck Nordkette from my office is unique, I particularly enjoy working at the Faculty of Business Administration because of my colleagues and our great students. The working atmosphere is unique and makes the daily work even more fun.