Univ.-Prof.ⁱⁿ Mag.^a Dr.ⁱⁿ Uta Rußmann

Focal points

• Political communication
• Campaigns
• Media and elections
• Digital communication
• (visual) social media
• public relations
• Strategic communication

Research projects

• Digital Election Campaigning Worldwide (DigiWorld) DigiWorld is an international scientific collaboration network that aims at cross-country comparisons of election campaign strategies in digital communication channels.
• Campaigning for Strasbourg (CamforS)CamforS is a scientific collaboration network of European scientists comparing European countries with regard to how political actors use social media (with a special focus on Facebook) during European election campaigns.
• LEADER project "Tirol participates: Participatory communication at municipal level" (Co-PI with Franz Reiter; funding € 70,433 from Regionalmanagement Innsbruck-Land, duration 05/2024 - 06/2025)
• "Ethical challenges in communication practice due to blurring boundaries between journalism, PR and advertising" (Co-PI with Sabine Einwiller (University of Vienna) and Jens Seiffert-Brockmann (Vienna University of Economics and Business); funding €48,477 from the Scientific Senate of the Public Relations Association Austria (PRVA), duration 2021 - 2023)
• "Stadt Wien Kompetenzteam für die Digitalisierung der Kommunikationsprofessionen" (funding €596,589 from the Municipal Department of Economics, Labour and Statistics of the City of Vienna MA 23, duration 2019 - 2021)
• "The quality of public political discourse during election campaigns across three levels: Parties, media and citizens" (funding € 11,800 from the University Anniversary Foundation of the City of Vienna, duration 2013 - 2015)
• "Addressing target groups on the web - a long-term analysis" (funding €8,820 from R&D / FHWien der WKW, duration 2013)
• "On the communication management of new media in companies" (funding € 14,080 from R&D / FHWien der WKW, duration 2012)

Research stays

• Visiting Research Fellow, School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, Australia (Oct-Nov 2017)

Awards

• 2023 Top Paper Award for the paper "Role-conflicts in communication practice in times of blurring boundaries between public relations, advertising and journalism ", Public Relations Division, ICA annual convention, Toronto, Canada (together with Jens Seiffert-Brockmann, Sabine Einwiller, Lina Stürmer & Gisela Reiter)
• Dr Maria Schaumayer Award 2008 for the dissertation

Publications since 2017

List of all publications

(including the years before 2017)

Monographs and editorships

Haßler, J., Magin, M., & Russmann, U. (eds.) (2023). Special Issue "Social Media's Role in Political and Societal Mobilisation." Media and Communication, 11(3). https://www.cogitatiopress.com/mediaandcommunication/issue/view/358

Rußmann, U., Aubke, A., Ortiz, D., Pezenka, I., Schweiger, C., & Schulz, A.-C. (eds.) (2022). Shaping the future responsibly. Current findings from theory and practice. Springer Gabler. https://doi.org/10.1007/978-3-658-36861-6

Magin, M., Rußmann, U., & Stark, B. (Eds.) (2021). Democracy needs media. Springer VS. https://doi.org/10.1007/978-3-658-34633-1

Haßler, J., Magin, M., Russmann, U., & Fenoll, V. (Eds.) (2021). Campaigning on Facebook in the 2019 European Parliament Election. Informing, interacting with, and mobilising voters. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-73851-8

Russmann, U., & Svensson, J. (eds.) (2017). Special Issue "Visual communication in the age of social media: Conceptual, theoretical and methodological challenges." Media and Communication, 5(4). https://www.cogitatiopress.com/mediaandcommunication/issue/view/77

Gonser, N., & Rußmann, U. (eds.) (2017). Blurring boundaries between journalism, public relations, advertising and marketing. Springer VS. https://doi.org/10.1007/978-3-658-13578-2

Russmann, U., & Lane, A. B. (Eds.) (2016). Special Issue "Doing the talk: Discussion, dialogue, and discourse in action." International Journal of Communication, 10.

Tenscher, J., & Rußmann, U. (eds.) (2016). Comparative election campaign research. Studies on the occasion of the 2013 and 2014 Bundestag and European elections. Springer VS. https://doi.org/10.1007/978-3-658-12977-4

Burkart, R., & Rußmann, U. (eds.) (2015). Special Issue "Public Relations in the Social Web". Media Journal. Journal for Media and Communication Research, 39(1). https://doi.org/10.24989/medienjournal.v39i1

Rußmann, U., Beinsteiner, A., Ortner, H., & Hug, T. (eds.) (2012). Unlimited revelations? Media between opening and closing. Innsbruck University Press. https://doi.org/10.25969/mediarep/791

Rußmann, U. (2007). Agenda Setting and the Internet. Topic setting in the field of tension between online media and social networks (Edition @Internet Research). Published by Reinhard Fischer.

Articles in specialised journals

Russmann, U., Klinger, U., & Koc-Michalska, K. Personal, Private, Emotional? How Political Parties Use Personalisation Strategies on Facebook in the 2014 and 2019 EP Election Campaigns. Social Science Computer Review. Online first. https://doi.org/10.1177/08944393241254807

Barclay, A., Dommett, K., & Russmann, U. Data Driven-Campaign Infrastructures in Europe: Evidence from Austria and the UK. Journal of Political Marketing. Online first. https://doi.org/10.1080/15377857.2024.2347833

Bene, M., Magin, M., Haßler, J., Russmann, U., Lilleker, D., Kruschinski, S., Jackson, D., Fenoll, V., Farkas, X., Baranowski, P., & Balaban, D. (2023). Populism in context. A cross-country investigation of the Facebook usage of populist appeals during the 2019 European Parliament elections. International Journal of Press and Politics. Online first. https://doi.org/10.1177/19401612231196158

Bernhard, J., & Russmann, U. (2023). Blurring boundaries: A longitudinal analysis of skills required in journalism, PR, and marketing job ads. Journalism & Mass Communication Quarterly. Online first. https://doi.org/10.1177/10776990231181544

Baranowski, P., Kruschinski, S., Russmann, U., Haßler, J., Magin, M., Bene, M., Ceron, A., Jackson, D., & Lilleker, D. G. (2023). Patterns of negative campaigning during the 2019 European election: Political parties' Facebook posts and users' sharing behaviour across twelve countries. Journal of Information Technology & Politics, 20(4), 375-392. https://doi.org/10.1080/19331681.2022.2115598

Haßler, J., Magin, M., & Russmann, U. (2023). Why we should distinguish between mobilization and participation when investigating social media's role in political and societal mobilisation. Media and Communication, 11(3), 124-128. https://doi.org/10.17645/mac.v11i3.7285

Russmann, U., & Hess, A. (2023). The management of uncivil and hateful user comments in Austrian news media. Journalism Practice. Online first. https://doi.org/10.1080/17512786.2023.2189152

Bernhard, J., & Russmann, U. (2023). Digitalisation in public relations-Changing competences: A longitudinal analysis of skills required in PR job ads. Public Relations Review, 49(1). Online first. https://doi.org/10.1016/j.pubrev.2022.102283

Klinger, U., Koc-Michalska, K., & Russmann, U. (2023). Are campaigns getting uglier, and who is to blame? Negativity, dramatisation, and populism on Facebook in the 2014 and 2019 EP election campaigns. Political Communication, 40(3), 263-282. https://doi.org/10.1080/10584609.2022.2133198

Hayek, L., Mayrl, M., & Russmann, U. (2022). Women politicians in Austria: Still not breaking the media ceiling. Communications - The European Journal of Communication Research, 49(1), 99-117. https://doi.org/10.1515/commun-2021-0128

Wurst, A.-K., Fenoll, V., Haßler, H., Kruschinski, S., Magin, M., Russmann, U., & Schlosser, K. (2022). Missed opportunity to connect with European citizens? Europarties' communication on Facebook during the 2019 European election campaign. Studies in Communication Sciences, 22(1), 165-184. https://doi.org/10.24434/j.scoms.2022.01.3053

Farkas, X., Jackson, D., Baranowski, P., Bene, M., Russmann, U., & Veneti, A. (2022). Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries. European Journal of Communication, 37(5), 545-562. https://doi.org/10.1177/02673231221082238

Bene, M., Magin, M., Jackson, J., Lilleker, D., Balaban, D., Baranowski, P., Haßler, J., Kruschinski, S., & Russmann, U. (2022). The polyphonic sounds of Europe: Users' engagement with parties' european-focused Facebook posts. Politics & Governance, 10(1), 108-120. https://doi.org/10.17645/pag.v10i1.4700

Stürmer, L., Einwiller, S., Rußmann, U., & Kresser, S. (2022). Hybrid forms of communication: Conflicts and challenges for communication practice. Communicatio Socialis, 55(1), 21-32. https://doi.org/10.5771/0010-3497-2022-1

Hayek, L., & Russmann, U. (2022). Those who have the power get the coverage-Female politicians in campaign coverage in Austria over time. Journalism, 23(1), 224-242. https://doi.org/10.1177/1464884920916359

Russmann, U. (2021). Quality of understanding in communication among and between political parties, mass media, and citizens: An empirical study of the 2013 Austrian national election. Journal of Deliberative Democracy, 17(2), 102-116. Available at https://delibdemjournal.org/article/id/987/

Russmann, U. (2020). Voter targeting online in comparative perspectives: Political party websites in the 2008/2009 and 2013 Austrian and German election campaigns. Journal of Political Marketing, 19(3), 177-200. https://doi.org/10.1080/15377857.2016.1179241 (Published online: 13 June 2016)

Russmann, U., & Hess, A. (2020). News consumption and trust in online and social media: An in-depth qualitative study of young adults in Austria. International Journal of Communication, 14, 3184-3201. Available at https://www.ijoc.org/index.php/ijoc/article/view/13774

Russmann, U., & Lane, A. B. (2020). Mandating dialogue? International perspectives on differences between theory and practice. Public Relations Review, 46(1), 9 pages. https://doi.org/10.1016/j.pubrev.2019.101819

Russmann, U., Hametner, M., & Posch, E. (2020). Tax-funded digital government communication in Austria: Members of the government on Facebook. European Journal of Communication, 35(2), 140-164. https://doi.org/10.1177/0267323119894484

Hayek, L., Mayrl, M. & Russmann, U. (2020). The citizen as contributor - Letters to the editor in the Austrian tabloid paper Kronen Zeitung (2008-2017). Journalism Studies, 21(8), 1127-1145. https://doi.org/10.1080/1461670X.2019.1702476

Svensson, J., Russmann, U., & Cezayirlioglu, A. B. (2020). Broadcasting achievements: Social media practices of Swedish parties in-between elections through the lens of direct representation. Journal of Applied Journalism & Media Studies, 9(2), 147-168. https://doi.org/10.1386/ajms_00020_1

Russmann, U. (2019). Using content analysis to explore negative user expressions on political parties' Facebook pages. SAGE Research Methods Cases. 14 pages. https://dx.doi.org/10.4135/9781526469670

Russmann, U. (2018). Going negative on Facebook: Negative user expressions and political parties' reactions in the 2013 Austrian national election. International Journal of Communication, 12, 2578-2598. Available at https://ijoc.org/index.php/ijoc/article/viewFile/7677/2381

Russmann, U., & Svensson, J. (2017). Introduction to visual communication in the age of social media: Conceptual, theoretical and methodological challenges. Media and Communication, 5(4), 1-5. https://doi.org/10.17645/mac.v5i4.1263

Russmann, U. (2017). Negative campaigning in party-controlled communication channels: Party communication strategies in campaign posters, newspaper advertisement, and press releases during the 2008 Austrian national election campaign. Journal of Political Marketing, 16(2), 95-117. https://doi.org/10.1080/15377857.2014.959693

Klinger, U., & Russmann, U. (2017). "Beer is more efficient than social media"-Political parties and strategic communication in Austrian and Swiss national elections. Journal of Information Technology & Politics, 14(4), 299-313. https://doi.org/10.1080/19331681.2017.1369919

Magin, M., Podschuweit, N., Haßler, J., & Russmann, U. (2017). Campaigning in the fourth age of political communication. A multi-method study on the use of Facebook by German and Austrian parties in the 2013 national election campaigns. Information, Communication & Society, 20(11), 1698-1719. https://doi.org/10.1080/1369118X.2016.1254269

Russmann, U., & Svensson, J. (2017). Interaction on Instagram? Glimpses from the 2014 Swedish elections. International Journal of E-Politics, 8(1), 50-66. https://doi.org/10.4018/IJEP.2017010104

Russmann, U., & Lane, A. B. (2016). Doing the talk: Discussion, dialogue, and discourse in action - Introduction. International Journal of Communication, 10, 4034-4039. Available at https://ijoc.org/index.php/ijoc/article/viewFile/6086/1755

Burkart, R., & Russmann, U. (2016). Quality of understanding in campaign communication of political parties and mass media in Austria between 1970 and 2008. International Journal of Communication, 10, 4141-4165. Available at https://ijoc.org/index.php/ijoc/article/view/4866/1761

Filimonov, K., Russmann, U., & Svensson, J. (2016). Picturing the party: Instagram and party campaigning in the 2014 Swedish election. Social Media + Society, 2(3), July-September, 1-11. https://doi.org/10.1177/2056305116662179

Russmann, U., & Svensson, J. (2016). Studying organisations on Instagram. Information, 7(4), 58. https://doi.org/10.3390/info7040058

Russmann, U. (2015). The Ö Top 500 on the Web: The use of social media in large Austrian companies. A stocktaking. Media Journal. Journal for Media and Communication Research, 39(1), 19-34. https://doi.org/10.24989/medienjournal.v39i1.59

Klinger, U., & Russmann, U. (2015). The sociodemographics of political public deliberation: Measuring deliberative quality in different user groups. Communications - The European Journal of Communication Research, 40(4), 471-484. https://doi.org/10.1515/commun-2015-0017

Klinger, U., & Russmann, U. (2014). Measuring online deliberation in local politics: An empirical analysis of the 2011 Zurich city debate. International Journal of E-Politics, 5(1), 61-77. https://doi.org/10.4018/ijep.2014010104

Rußmann, U. (2012). Online political discourse on Facebook: An analysis of political campaign communication in Austria. Zeitschrift für Politikberatung [Policy advice and political consulting], 5(3), 115-125. https://www.jstor.org/stable/24235033

Russmann, U. (2011). Targeting voters via the web - A comparative structural analysis of Austrian and German party websites. Policy & Internet, 3(3), Article 3, 1-22. https://doi.org/10.2202/1944-2866.1085

Burkart, R., & Russmann, U. (2010). Journalism, democracy and the role of doubts: An analysis of political campaign communication in Austria. Studies in Communication Sciences, 10(1), 11-27.

Contributions to edited volumes and encyclopaedias

Klinger, U., Koc-Michalska, K., & Russmann, U. (2023). Are campaigns getting uglier, and who is to blame? Negativity, dramatisation, and populism on Facebook in the 2014 and 2019 EP election campaigns. In K. Koc-Michalska, U. Klinger, L. Bennett & A. Rommele (Eds.), Dissonant public spheres. Communication, campaigns and crises (pp. 56-75). Routledge. file:///C:/Users/c4181047/Downloads/10.4324_9781003479598-9_chapterpdf.pdf

Rußmann, U., Einwiller, S., Seiffert-Brockmann, J., Stürmer, L., & Reiter, G. (2023). Journalism in times of blurring boundaries between journalism, PR and advertising. In T. Hug & J. Penz (Eds.), Blind spots in the media system? - Quality journalism in crisis mode (pp. 65-76). Innsbruck University Press. https://doi.org/10.15203/99106-105-2-09

Rußmann, U. (2023). The power of experts - a threat to democracy. In T. Köhler & C. Mertens (Eds.), Yearbook for Political Counselling 2021/2022 (pp. 272-278). edition mezzogiorno.

Russmann, U., & Svensson, J. (2023). No interaction on Instagram: Political party use of Instagram in the 2014 Swedish election campaign. In I. Management Association (Eds.), Research anthology on social media's influence on government, politics, and social movements (pp. 659-677). IGI Global. https://doi.org/10.4018/978-1-6684-7472-3.ch032

Russmann, U., & Veneti, A. (2022). Image-as-data and approaches of analysis. In A. Ceron (Ed.), Encyclopedia of Technology and Politics (pp. 90-94). Edward Elgar Publishing LTD.

Rußmann, U., Pezenka, & Ortiz, D. (2022). Shaping the future responsibly. An introduction. In U. Rußmann, A. Aubke, D. Ortiz, I. Pezenka, C. Schweiger & A.-C. Schulz (Eds.), Shaping the future responsibly. Current findings from theory and practice (pp. 1-8). Springer Gabler. https://doi.org/10.1007/978-3-658-36861-6_1

Russmann, U. (2022). Designing qualitative research for working with Facebook data. In U. Flick (Ed.), The SAGE Handbook of Qualitative Research Design (pp. 851-868). Sage.

Russmann, U. (2022). Social media as strategic campaign tool: Austrian political parties use of social media over time. In D. Taras & R. Davies (Eds.), Electoral campaigns, media, and the new world of digital politics (pp. 263-282). Michigan University Press. https://doi.org/10.3998/mpub.12013603

Stark, B., Rußmann, U., & Magin, M. (2021). Why democracy needs the media. In M. Magin, U. Rußmann & B. Stark (Eds.), Democracy needs media (pp. 3-16). Springer VS. https://doi.org/10.1007/978-3-658-34633-1_1

Burkart, R., & Rußmann, U. (2021). The arousal of distrust: A political public relations strategy in election campaign communication? Results of a long-term comparison over four decades. In M. Magin, U. Rußmann & B. Stark (Eds.), Democracy needs media (pp. 175-192). Springer VS. https://doi.org/10.1007/978-3-658-34633-1_10

Fenoll, V., & Haßler, J., Magin, M., & Russmann, U. (2021). Campaigning for Strasbourg on Facebook: Introduction to a 12-country comparison on parties' Facebook campaigns in the 2019 European parliament election. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Eds.), Campaigning on Facebook in the 2019 European parliament election. Informing, interacting with, and mobilising voters (pp. 3-21). Palgrave MacMillan. https://doi.org/10.1007/978-3-030-73851-8_1

Russmann, U., Haßler, J., Fenoll, V., & Magin, M. (2021). Social media as a campaigning tool in elections. Theoretical considerations and state of research. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Eds.), Campaigning on Facebook in the 2019 European parliament election. Informing, interacting with, and mobilising voters (pp. 23-39). Palgrave MacMillan. https://doi.org/10.1007/978-3-030-73851-8_2

Russmann, U. (2021). With greetings from Ibiza: The 2019 EP election in Austria. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Eds.), Campaigning on Facebook in the 2019 European parliament election. Informing, interacting with, and mobilising voters (pp. 55-68). Palgrave MacMillan. https://doi.org/10.1007/978-3-030-73851-8_4

Magin, M., Russmann, U., Fenoll, V., Haßler, J. (2021). Information greater than mobilisation, greater than interaction: Contours of a pan-European style of social media campaigning. In J. Haßler, M. Magin, U. Russmann & V. Fenoll (Eds.), Campaigning on Facebook in the 2019 European parliament election. Informing, interacting with, and mobilising voters (pp. 303-331). Palgrave MacMillan. https://doi.org/10.1007/978-3-030-73851-8_19

Winkler, P., & Rußmann, U. (2021). Dialogue and polyphony in companies. In S. Einwiller, S. Sackmann & A. Zerfaß (Eds.), Handbuch Mitarbeiterkommunikation. Internal communication in companies (pp. 97-113). Springer Gabler. https://doi.org/10.1007/978-3-658-23152-1_7

Haßler, J., Magin, M., Russmann, U., Baranowski, P., Bene, M., Schlosser, K., Wurst, A.-K., Fenoll, V., Kruschinski, S. & Maurer, P. (2021). Reaching out to the Europeans. Political parties' Facebook strategies of issue ownership and the second-order character of European election campaigns. In C. Holtz-Bacha (Ed.), The 2019 European elections. The mass media in the European election campaign (pp. 87-113). Springer VS. https://doi.org/10.1007/978-3-658-31472-9_3

Russmann, U. (2020). Election campaigning on Instagram and what resonates with voters and what does not: An analysis of two Instagram profiles of top candidates in the Austrian National Council election campaign 2017. in C. Brantner, K. Lobinger, G. Götzenbrucker & M. Schreiber (eds.), Networked Images. Visual communication in social media (pp. 89-109). Herbert von Halem.

Russmann, U., & Svensson, J. (2020). No interaction on Instagram: Political party use of Instagram in the 2014 Swedish election campaign. In Ibrahim, Y. (Ed.), Handbook of research on recent developments in Internet activism and political participation (pp. 33-51). IGI Global. http://doi.org/10.4018/978-1-7998-4796-0.ch003

Russmann, U., Svensson, J., & Larsson, A. O. (2019). Political parties and their pictures: Visual communication on Instagram in Swedish and Norwegian election campaigns. In A. Veneti, D. Jackson & D. G. Lilleker (Eds.), Visual political communication (pp. 119-144). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-18729-3_7

Klinger, U., & Russmann, U. (2019). "Beer is more efficient than social media" - Political parties and strategic communication in Austrian and Swiss national elections. In D. G. Lilleker, K. Koc-Michalska, R. Negrine, R. Gibson, T. Vedel & S. Strudel (Eds.), Social media campaigning in Europe (Article 2). Routledge.

Rußmann, U. (2019). Social media - new spaces for populism. In W. Buchberger & P. Mittnik (Eds.), The challenge of populism - multidisciplinary approaches for civic education (pp. 134-152). Wochenschau publishing house.

Rußmann, U. (2018). Output-oriented research approaches for analysing (digital) government communication and state public relations - challenges and opportunities. In J. Raupp, J. N. Kocks & K. Murphy (Eds.), Government communication and government public relations in transition (pp. 167-183). Springer VS. https://doi.org/10.1007/978-3-658-20589-8_10

Gonser, N., & Rußmann, U. (2017). Blurring boundaries - demarcation between journalism, public relations, advertising and marketing. In N. Gonser & U. Rußmann (Eds.), Blurring boundaries between journalism, public relations, advertising and marketing (pp. 3-11). Springer VS. https://doi.org/10.1007/978-3-658-13578-2_1

Burkart, R., & Rußmann, U. (2017). The journalistic responsibility for social understanding. Empirical results from Austrian election campaign communication over four decades. In S. Kirchhoff, D. Prandner, R. Renger, G. Götzenbrucker & I. Aichberger (Eds.), What remains of change? Journalism between social responsibility and economic constraints (pp. 223-248). Nomos. doi.org/10.5771/9783845274539-222

Rußmann, U., & Tenscher, J. (2016). Bundestag, EU and state election campaigns in Germany in comparison. In J. Tenscher & U. Rußmann (Eds.), Comparative election campaign research. Studies on the occasion of the 2013 and 2014 federal and European elections (pp. 5-18). Springer VS. https://doi.org/10.1007/978-3-658-12977-4_2

Rußmann, U. (2016). Web Campaigns in Comparison of Bundestag and European Election Campaigns. A comparison of the 2009 and 2013/14 elections. In J. Tenscher & U. Rußmann (Eds.), Comparative Election Campaign Research. Studies on the occasion of the 2013 and 2014 Bundestag and European elections (pp. 55-74). Springer VS. https://doi.org/10.1007/978-3-658-12977-4_4

Russmann, U., & Svensson, J. (2016). How to study Instagram? Reflections on coding visual communication online. In P. Parycek & N. Edelmann (Eds.), Proceedings of the International Conference for E-Democracy and Open Government 2016 (CeDEM2016) (pp. 5-11). Edition Danube University Krems.

Russmann, U. (2015). The quality of political online discussions. Empirical findings on understanding-oriented communication on Facebook. In K. Imhof, R. Blum, H. Bonfadelli, O. Jarren & V. Wyss (Eds.), Democratisation through social media? (S. 177-195). Springer VS. https://doi.org/10.1007/978-3-658-10140-4_11

Burkart, R., & Rußmann, U. (2015). Influence through communication? The communicative quality of press releases of political parties in Austrian national election campaigns. A long-term comparison: 1970-2008. In R. Fröhlich & T. Koch (Eds.), Politics - PR - Persuasion. Structures, functions and effects of political public relations (pp. 49-70). VS Springer. https://doi.org/10.1007/978-3-658-01683-8_4

Rußmann, U. (2013). Websites and online networks in political discourse. A stocktaking in spring 2013. in T. Köhler & C. Mertens (Eds.), Yearbook for political counselling 2012/2013 (pp. 313-322). edition mezzogiorno.

Rußmann, U. (2013). Addressing target groups on the web: An analysis of party websites during election campaigns. In G. Kempter & H.-J. Lofner (Eds.), Grenzenlos Kooperieren - Forschung im Dialog mit Gesellschaft und Wirtschaft. Proceedings of the 7th Research Forum of Austrian Universities of Applied Sciences (pp. 152-158). wvb.

Rußmann, U., Beinsteiner, A., Ortner, H., & Hug, T. (2012). Unlimited revelations? Media between opening and closing. An introduction. In U. Rußmann, A. Beinsteiner, H. Ortner & T. Hug (Eds.), Boundless revelations? Media between opening and closing (pp. 7-15). Innsbruck University Press. https://doi.org/10.25969/mediarep/1688

Rußmann, U. (2012). Understanding-orientated communication processes in public political discussion. The VÖA model in election campaign communication. In W. Hömberg, D. Hahn & T. B. Schaffer (Eds.), Communication and Understanding. Theory - Empiricism - Practice. Festschrift for Roland Burkart (second edition, pp. 171-182). VS Verlag. https://doi.org/10.1007/978-3-531-92281-2_10

Rußmann, U. (2012). Issue management of parties in election campaigns: An analysis of press releases. In F. Plasser (ed.), Erfolgreich wahlkämpfen. Mass media and election campaigns in Austria (pp. 141-162). facultas.wuv.

Rußmann, U. (2012). Campaigning on the web: New forms of election campaign communication. In F. Plasser (Ed.), Erfolgreich wahlkämpfen. Mass media and election campaigns in Austria (pp. 189-207). facultas.wuv.

Rußmann, U., & Höller, I. (2012). Gender stereotypes in election campaigns: Portrayal of male and female political actors. In F. Plasser (Ed.), Successful election campaigns. Mass media and election campaigns in Austria (pp. 277-297). facultas.wuv.

Rußmann, U. (2012). The communicative networking of ethnic minorities via social network sites. In A. Kriwak & G. Pallaver (Eds.), Media and Minorities (pp. 111-131). Innsbruck University Press.

Burkart, R., & Rußmann, U. (2012). Doubtful authenticity: An investigation of Austrian election campaign communication. In P. Szyska (Ed.), It's all theatre. Authenticity and staging in organisational communication (pp. 236-254). Herbert von Halem.

Burkart, R., & Rußmann, U. (2012). Dubious authenticity - An analysis of election campaign communication in Austria. In Sofia University (Eds.), Public Relations, Journalism and Media in a Global World (pp. 157-176). Sofia University.

Rußmann, U. (2011). Web campaigns in comparison. In J. Tenscher (Ed.), Superwahljahr 2009. Vergleichende Analysen aus Anlass der Wahlen zum Deutschen Bundestag und zum Europäischen Parlament (pp. 97-120). VS Verlag. https://doi.org/10.1007/978-3-531-93220-0_4

Rußmann, U. (2011). Web election campaigns in Germany and Austria. In J. Wolling, A. Will & C. Schumann (Eds.), Medieninnovationen. How media developments change communication in society (pp. 137-155). Herbert von Halem.

Rußmann, U. (2010). Effects of online use on the personal topic agenda and political discussion in social networks. In J. Wolling, M. Seifert & M. Emmer (Eds.), Politics 2.0? The impact of computer-mediated communication on the political process (pp. 169-186). Nomos.

Burkart, R., Rußmann, U., & Grimm, J. (2010). How communication-orientated is journalism? A quality index using the example of reporting on Europe in the 2008 Austrian national election campaign. In H. Pöttker & C. Schwarzenegger (Eds.), European public sphere and journalistic responsibility (pp. 256-281). Herbert von Halem.

Rußmann, U. (2010). Understanding-orientated communication processes in public political discussion. The VÖA model in election campaign communication. In W. Hömberg, D. Hahn & T. B. Schaffer (Eds.), Kommunikation und Verständigung. Theory - Empiricism - Practice. Festschrift for Roland Burkart (pp. 171-182). VS Verlag.

Melischek, G., Rußmann, U., & Seethaler, J. (2010). Agenda building in Austrian national election campaigns, 1970-2008. In F. Plasser (Ed.), Politics in the media arena. Praxis politischer Kommunikation in Österreich (pp. 101-143). facultas.wuv.

Stark, B., & Rußmann, U. (2009). Social Inequality in the Internet Age - Trends in Internet Use from 1999 to 2007. In B. Stark & M. Magin (Eds.), Die österreichische Medienlandschaft im Umbruch. Relation: Communication Research in Comparative Perspective (Vol. 3, pp. 191-215). Austrian Academy of Sciences Press.

Rußmann, U., Seethaler, U., & Harnouncourt, M. (2005). Gender-specific barriers to Internet-based network communication. In S. Ernst, J. Warwas & E. Kirsch-Anwärter (Eds.), wissenstransform. Knowledge management in gender-orientated networks (pp. 148-161). LIT-Verlag.

Burkart, R., & Rußmann, U. (2005). "Corporate Blogs" - Instruments of interactive online public relations. In St. Pölten University of Applied Sciences (ed.), FACTS: Attention, Interest, Desire, InterAction? (S. 9-24). Böhlau.

Lectures since 2017

List of all lectures
(including the years before 2017)

Invited lectures

Rußmann, U. (2022, December 2). Quality problems in the context of the 'blurring' of advertising and information. Invited lecture at the lectures series "Blind spots in the media system? - Reporting between balance and crisis mode." University of Innsbruck, Austria.

Rußmann, U. (2020, January 9). Digital Strategic Communication. Invited talk at the Institute for Media and Communication Studies at the Free University Berlin, Berlin, Germany.

Russmann, U. (2019, November 22). Social media as strategic campaign tool: Austrian political parties use of social media over time. Invited presentation at the Workshop on Media and Campaigning in the Digital Age (by Richard Davis & David Taras). Brigham Young University (BYU), Provo, USA.

Rußmann, U. (2019, November 20). Invited speaker at the roundtable discussion "Politik digital aktiv mitgestalten" [Digital Participation in Politics]. Digital Society, Vienna, Austria.

Russmann, U. (2019, October 28). Medien und Politik: Ein spannungsreiches Verhältnis - "Those who have the power get the coverage" [Media and Politics: A tensions-filled relationship - "Those who have the power get the coverage"]. Invited lecture at the University of Salzburg, Salzburg, Austria.

Rußmann, U. (2019, June 22). Politische Kommunikation in Österreich [Political Communication in Austria]. Invited lecture at the Pädagogische Hochschule Tirol, Innsbruck, Austria.

Rußmann, U. (2019, January 16). Invited speaker at the roundtable discussion "Influencer-Marketing - Top or Flop?" Kurier Business Breakfast organised by the Junge Wirtschaft der Wirtschaftskammer Wien, Vienna, Austria.

Russmann, U. (2018, November 29-December 1). Invited speaker at the panel discussion "Lying and distracting with images." Annual Conference of the Visual Communication Division of the German Communication Association (DGPuK) 2018, Vienna, Austria.

Rußmann, U. (2018, November 16). Politische Kommunikation in Österreich [Political Communication in Austria]. Invited lecture at the Pädagogische Hochschule Vorarlberg, Bregenz, Austria.

Rußmann, U. (2018, June 23). Politische Kommunikation in Österreich [Political Communication in Austria]. Invited lecture at the Pädagogische Hochschule Tirol, Innsbruck, Austria.

Rußmann, U. (2018, June 7). Strategic Campaign Communication in the 2017 Austrian National Election. Invited talk at the Institute for Media and Communication Studies at the Free University Berlin, Berlin, Germany.

Rußmann, U. (2018, May 3-4). Social media - new spheres for populism? [Social media - new spheres for populism?] Invited talk at the Salzburg University of Education Stefan Zweig (Pädagogische Hochschule Salzburg Stefan Zweig), Salzburg, Austria.

Rußmann, U. (2017, June 24). Politische Kommunikation in Österreich [Political Communication in Austria]. Invited lecture at the Pädagogische Hochschule Tirol, Innsbruck, Austria.

Presentations at conferences

Russmann, U., & Larsson, A. (2024, June 16-20). Permanent campaigning or not? Party communication on Instagram in election and non-election times. Presentation at the Reinventing Democracy: Campaigns and Discourses in the Age of Data, Computational Propaganda, and AI conference, Villa Collina, Cadenabbia, Italy.

Reiter, G., Russmann, U., Einwiller, S., Seiffert-Brockmann, J., & Stürmer, L. (2023, September 14-15). Role conflicts and coping strategies in communication practice in times of blurring boundaries between journalism, public relations and advertising. Presentation at the Future of Journalism Conference 2023, Cardiff, UK.

Russmann, U., Seiffert-Brockmann, J., Einwiller, S., Stürmer, L., Reiter, G., & Hackl, L. (2023, August 7-10). Journalism in times of blurring boundaries between journalism, PR and advertising. Paper presentation at the 106th Annual Conferences of the Association of Education in Journalism and Mass Communication (AEJMC), Washington, D.C., USA.

Seiffert-Brockmann, J., Einwiller, S., Reiter, G., Stürmer, L. & Russmann, U., Reiter, G. (2023, May 25-29). Role-conflicts in communication practice in times of blurring boundaries between public relations, advertising and journalism. Paper presentation at the 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.

Kruschinski, S., Russmann, U., Haßler, J., Lilleker, D., Balaban, D. C., Baranowski, P., Ceron, A., Fenoll, V., Jackson, D. (2023, May 25-29). Divisive, negative, and populist digital advertising?! Comparing populist and mainstream parties' communication strategies in Facebook campaign messages in 10 European countries. Presentation at the 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.

Klinger, U., Russmann, U., & KocMichalska, K. (2023, May 24). Personal, private, emotional? How political parties use personalisation strategies on Facebook in the 2014 and 2019 EP election campaigns. Paper presentation at the Preconference "Comparative Digital Political Communication: Comparisons across Countries, Platforms, and Time" at the 73rd Annual Conference of the International Communication Association (ICA),Toronto, Canada.

Bene, M., Magin, M., Haßler, J., Rußmann, U., Lilleker, D., Kruschinski, S., Jackson, D., Fenoll, V., Farkas, X., Baranowski, P., & Balaban, D. (2022, November 2-5). Populism in context. A cross-country investigation of the Facebook usage of populist appeals during the 2019 European Parliament elections. Paper presentation at the Annual Conference of the Association of Internet Researchers (AoIR), Dublin, Ireland.

Russmann, U., Lilleker, D., Bene, M., Farkas, X., Haßler, J., Jackson, D., Kruschinski, S., Larsson, A. O., Magin, M. & Veneti, A. (2022, October 19-22). Liking, sharing or commenting - how different imagery evoke different audience responses on Facebook during elections. Presentation at the 9th European Communication Conference (ECREA), Aarhus, Denmark.

Russmann, U., Reiter, G., Einwiller, S., Seiffert-Brockmann, J. & Stürmer, L. (2022, October 19-22). Journalism in times of blurring boundaries between journalism, PR and marketing. Presentation at the 9th European Communication Conference (ECREA), Aarhus, Denmark.

Seiffert-Brockmann, J., Russmann, U., Einwiller, S., Reiter, G., Stürmer, L. & Kresser, S. (2022, October 19-22). Blurring boundaries between PR, advertising and journalism: Ethical challenges for PR practitioners and possible solutions. Presentation at the 9th European Communication Conference (ECREA), Aarhus, Denmark.

Klinger, U., Koc-Michalska, K., & Russmann, U. (2022, May 26-30). Are aggressive campaigns more successful? Negative campaigning, negative emotions, dramatisation and populism in the EP election campaigns 2014-2019. Paper presentation at the 72nd Annual Conference of the International Communication Association (ICA), Paris, France.

Bene, M., Magin, M., Haßler, J., Russmann, U., Lilleker, D., Kruschinski, S., Jackson, D., Fenoll, V., Farkas, X., Baranowski, P., & Balaban, D. (2022, May 26-30). Populism in context. A cross-country investigation of the Facebook usage of populist appeals during the 2019 European Parliament elections. Paper presentation at the 72nd Annual Conference of the International Communication Association (ICA), Paris, France.

Russmann, U., Klinger, K., & Koc-Michalska, K. (2022, May 8-11). Are aggressive campaigns more successful? Negative Campaigning, Negative Emotions, Dramatisation and Populism in the EP Election Campaigns 2014-2019. Presentation at the Digital Campaigning in Dissonant Public Spheres conference, Villa Collina, Cadenabbia, Italy.

Russmann, U. &, Hess, A. (2021, September 6-9). Online hate speech and its management in Austrian news media - perspectives of the online community management. Presentation at the 8th European Communication Conference (ECREA), virtual.

Baranowski, P., Kruschinski, S., & Russmann, U. (2021, September 6-9). Putting lipstick on a pig? Going negative in the 2019 European Election Campaign. Presentation at the 8th European Communication Conference (ECREA), virtual.

Russmann, U., Farkas, X., Baranowski, P., Bene, M., Jackson, D. & Veneti, A. (2021, September 6-9). Visual elements of the 2019 EP campaign on party Facebook: a twelve-country comparative analysis. Presentation at the 8th European Communication Conference (ECREA), virtual.

Russmann, U. (2021, July 10-15). Populist Communication in the 2019 EP election in Austria on Facebook: Only a phenomenon of the right-wing Freedom Party of Austria (FPÖ)? Paper presented at the 26th World Congress of Political Science of the International Political Science Association (IPSA), virtual.

Klinger, U., Koc-Michalska, K., & Russmann, U. (2021, July 10-15). Populism on Facebook: An Analysis of Party Communication in the 2014 and 2019 EU Elections. Paper presented at the 26th World Congress of Political Science of the International Political Science Association (IPSA), virtual.

Lilleker, D., Haßler, J., Baranowski, P., Bene, M., Ceron, A., Fenoll, V., Jackson, D., Kruschinski, S. Larsson, A. O., Magin, M., Maurer, P., Russmann, U., Schlosser, K. & Veneti, A. (2021, July 10-15). Populist election campaigning: assessing the spread and impact across 11 EU nations. Paper presented at the 26th World Congress of Political Science of the International Political Science Association (IPSA), virtual.

Hayek, L., Mayrl, M., & Russmann, U. (2021, May 27-31). Women politicians in Austria: Still not breaking the media ceiling. Paper presentation at the 71st Annual Conference of the International Communication Association (ICA), virtual.

Kruschinski, S., Baranowski, P., Russmann, U., Hassler, J., Magin, M., Bene, M., Ceron, A., Lilleker, D., & Jackson, D. (2021, May 27-31). Patterns of Negative Campaigning during the 2019 European Election: Political Parties' Facebook Posts and Users' Sharing Behaviour across Twelve Countries. Paper presentation at the 71st Annual Conference of the International Communication Association (ICA), virtual.

Wurst, A.-K., Schlosser, K., Haßler, J., Kruschinski, S., Rußmann, U., Magin, M. & Fenoll, V. (2021, April 7-9). "I have a clear mandate from my political family". A cross-national quantitative content analysis of Facebook posts of European and national parties in the 2019 European election campaigns. Three-Country Conference on Communication Science "#Communication #(R)evolution. Changing Communication in a Digital Society", virtual.

Haßler, J., Wurst, A.-K., Schlosser, K., Magin, M., Bene, M., Rußmann, U. & Fenoll, V. (2021, March 26-27). The same tool for different tasks? Facebook campaign strategies during the 2019 European Parliament election campaign. Presentation at the ECREA Political Communication Conference 2021 "Communicating crisis: Political communication in the age of uncertainty", virtual.

Magin, M., Bene, M., Haßler, J., Lilleker, D., Kruschinski, S., Baranowski, P., Russmann, U., Farkas, X., Jackson, D. & Fenoll, V. (2021, March 26-27). Populism in context. A cross-country investigation of the Facebook usage of populist appeals during the 2019 EP elections. Presentation at the ECREA Political Communication Conference 2021 "Communicating crisis: Political communication in the age of uncertainty", virtual.

Russmann, U., Magin, M., Haßler, J., Baranowski, P., Bene, M., Ceron, A., Farkas, X., Fenoll, V., Jackson, D., Kruschinski, S., Larsson, A. O., Lilleker, D., Maurer, P., Schlosser, K., Veneti, A., & Wurst, A.-K. (2021, January 14-15). "Populists" communication on Facebook during the 2019 EP Election. Presentation at the Protagoras symposium on "Eclectic populism", virtual.

Russmann, U., Baranowski, P., Kruschinski, S., Ceron, A., Jackson, D., Lilleker, D., Magin, M., & Marton, B. (2020, August 26-28). European Patterns of Negative Campaigning? Going Negative in the 2019 European Election Campaign. Paper presentation at the 14th ECPR General Conference, Innsbruck, Austria.

Kruschinski, S., Haßler, J., Bene, M, Baranowski, P., Ceron, A., Fenoll, V., Jackson, D., Larsson, A. O., Lilleker, D., Magin, M., Maurer, P., Russmann, U., Schlosser, K., Veneti, A., & Wurst, A.-K. (2020, January 30-31). Really a European Populist Zeitgeist? How populists used Facebook posts and ads for campaigning across 11 countries in the European Election Campaign 2019. Presentation at the Workshop on "European Elections 2019", Amsterdam Centre for European Studies (ACES), Amsterdam, Netherlands.

Magin, M., Baranowski, P., Bene, M., Ceron, A., Fenoll, V., Haßler, J., Jackson, D., Kruschinski, S., Larsson, A. O., Lilleker, D., Maurer, P., Russmann, U., & Schlosser, K. (2019, December 12-13). How political parties tried to produce participation in the European Election Campaign 2019 - a comparative content analysis of parties' Facebook campaigns in 11 countries. Presentation at the Workshop on "The Production of Participation in the Digital World", Trondheim, Norway.

Haßler, J., Baranowski, P., Bene, M., Ceron, A., Fenoll, V., Jackson, D., Kruschinski, S., Larsson, A. O., Lilleker, D., Magin, M., Maurer, P., Russmann, U., & Schlosser, K. (2019, November 20-22). Campaigning for Strasbourg (CamforS) - a Cross-National Comparison of Campaign Mobilisation in Social Media. Presentation at the Congress on European Elections 2019: Populism & Euroscepticism, Valencia, Spain.

Russmann, U., & Hess, A. (2019, October 3-5). News consumption and young people's trust in online and social media. Paper presentation at the Annual Conference of the Association of Internet Researchers (AoIR), Brisbane, Australia.

Russmann, U., & Hess, A. (2019, September 30 - October 1). Austrian young adults trust in media - challenges. Lightning talk at the 4th Annual Young, Creative Connected (YCC) Symposium, Brisbane, Australia.

Russmann, U. (2019, September 12-13). The shift from a Volkspartei to a movement: Empirical perspectives on the strategic repositioning and image rebuilding of the Austrian People's Party. Presentation at the ECREA PolComm Conference "Transforming Communication - Old and New Borders", Poznan, Poland.

Russmann, U. (2019, September 12-13). Social media as strategic campaign tool: Austrian political parties' use of social media over time. Presentation at the ECREA PolComm Conference "Transforming Communication - Old and New Borders", Poznan, Poland.

Russmann, U., Svensson, J., & Larsson, A. (2019, May 24-29). Portraying Politics - Instagram use in Scandinavian election campaigns. Paper presentation at the 69th Annual Conference of the International Communication Association (ICA), Washington D.C., USA.

Hayek, L., & Russmann, U. (2019, May 24-29). Almost invisible: Female politicians increasing underrepresentation in campaign coverage in Austria over time. Paper presentation at the 69th Annual Conference of the International Communication Association (ICA), Washington D.C., USA.

Pezenka, I., Winkler, P., & Rußmann, U. (2019, April 24-25). Eine explorative Analyse von Sales-Gesprächen basierend auf computergestützter Gesichtsausdrucksmessung [An explorative analysis of sales conversations based on computer-aided facial expression measurement]. Paper presented at the 13th Annual conference of the Association of Austrian Universities of Applied Sciences, Wiener Neustadt, Austria.

Winkler, P., Pezenka, I., & Rußmann, U. (2019, April 24-25). Markenmanagement in digitalen Netzwerken - Von Metaphern zum Modell [Brand Management in Digital Networks]. Poster presented at the 13th Annual conference of the Association of Austrian Universities of Applied Sciences, Wiener Neustadt, Austria.

Russmann, U. (2018, November 29-December 1). Wahlkampf auf Instagram und was bei Wählern ankommt und was nicht [Campaigns on Instagram and voters' perceptions]. Presentation at Annual Conference of the Visual Communication Division of the German Communication Association (DGPuK) 2018, Vienna, Austria.

Russmann, U. (2018, November 8-9). Productive, democratic validity claims? - Testing the role of Jürgen Habermas' validity claims for the quality of public discourse. Presentation at The Deliberative Quality of Communication Conference 2018, Mannheim, Germany.

Hayek, L., & Russmann, U. (2018, October 31 - November 3). (How) Do we talk about women? Election coverage of female candidates in Austria. Presentation at the 7th European Communication Conference (ECREA), Lugano, Switzerland.

Russmann, U. (2018, September 27-29). Perceptions on Instagram: How stakeholders perceive postings on top candidates' Instagram accounts. Paper presented at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Aarhus, Denmark.

Russmann, U., & Lane, A. (2018, September 27-29). Dialogue between theory and practice - challenges for future research agendas. Paper presented at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA), Aarhus, Denmark.

Russmann, U., & Lane, A. (2018, May 23-24). Mandating dialogue: a comparative international study. Presentation at the 3rd PRSC & the 11th PRAD Conference as a 2018 ICA preconference, Prague, Czech Republic.

Rußmann, U., Hametner, M., & Posch, E. (2018, May 9-11). Tax-funded government communication and state public relations: An analysis of the Facebook pages of Austrian federal ministers. Presentation at the 63rd Annual Conference of the German Communication Association (DGPuK), Mannheim, Germany.

Russmann, U. (2018, March 26-28). Rebranding the Austrian People's Party: From a Volkspartei to a "movement". Presentation at the Political Studies Association (PSA) 68th Annual International Conference, Cardiff, UK.

Winkler, P., & Russmann, U. (2018, February 1-2). Rethinking Political CSR as Agonistic Practice. Presentation at the ECREA Organisational and Strategic Communication Section Conference 2018, Malaga, Spain.

Russmann, U. (2017, October 12-14). Corporate Communication In The Age of Visual Social Media: Austria's Top 500 Companies' Use of Instagram. Paper presented at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA), London, UK.

Pezenka, I., Russmann, U., & Winkler, P. (2017, October 12-14). Going Experiential In Public Relations Teaching: How To Enrich PR Classes With Biometric Research Tools. Paper presented at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA), London, UK.

Russmann, U. (2017, September 7-8). Instagram and branding - the case of the Austrian chancellor Christian Kern. Presentation at the IPSA RC22 and RC10 Conference "Political Communication in Uncertain Times: Digital Technologies, Citizen Participation and Open Governance", Pamplona, Spain.

Svensson, J., & Russmann, U. (2017, September 7-8). Broadcasting Achievements. Swedish Parties Social Media Posting Practices in-between Elections. Presentation at the IPSA RC22 and RC10 Conference "Political Communication in Uncertain Times: Digital Technologies, Citizen Participation and Open Governance", Pamplona, Spain.

Russmann, U. (2017, May 25-29). Going Negative on Facebook. Paper presentation at the 67th Annual Conference of the International Communication Association (ICA), San Diego, USA.

Activities

Since 2024 Head of the Department of Media, Society and Communication at LFUI

since 2024 Member of the QV Advisory Board of the Faculty of Social and Political Sciences at LFUI

since 2024 Deputy Head of the Faculty Council of the Faculty of Social and Political Sciences at LFUI

since 2023 Member of the Working Group for Equal Opportunities of the LFUI

since 2022 Spokesperson of the Innsbruck Doctoral College Politics, Power and Language

since 2022 Chair of the Curriculum Commission of the Faculty of Social and Political Sciences at LFUI

since 2021 Member of the Austrian Ethics Council for Public Relations; since 2023 Chairwoman (https://www.prethikrat.at/)

2021 to 2023 Mentor in the Mentoring Programme for Young Scholars in Political Communication Research of the ECREA's Political Communication Section

2020 Mentor in the Mentoring Programme of the Austrian Academy of Sciences (ÖAW)

2014 to 2023 Jury member Big Brother Awards Austria

2015 to 2022 Young Science Ambassador (Young Science Centre for Cooperation between Science and Schools; OeAD - Austrian Exchange Service)

2016 to 2018 Jury member Digital Communication Awards hosted by the Quadriga University of Applied Sciences

2013 to 2017 Jury member of the Gender/Diversity Scholarship of Women in Business Vienna of the Vienna Chamber of Commerce

Peer review activities

Member of the Editorial Board for the journals: Media and Communication (since 2017), MedienJournal (since 2024)

Ad-hoc reviews for the journals: Austrian Journal of Political Science (ÖZP); Communication Theory; Communication & Society; Convergence: The International Journal of Research into New Media Technologies Information; Electoral Studies; European Journal of Communication; Information, Communication & Society; International Journal of Communication; International Journal of Press/Politics; International Journal of Strategic Communication; Journalism and Mass Communication Quarterly; Journalism Studies; Journal of Computer-Mediated Communication; Journal of Contemporary European Studies; Journal of Information Technology & Politics; Journal of Political Marketing; Journal of Visual Political Communication; Media and Communication; Medien & Kommunikationswissenschaft (M&K); Medijske studije (Media Studies); New Media & Society; Policy & Internet; Political Communication; Public Relations Review; Social Science Computer Review; Social Media & Society; Studies in Communication and Media and the conferences Association of Internet Research (AoIR); Conference for E-Democracy and Open Government (CeDEM); German Society for Journalism and Communication Studies (DGPuK); European Communication Research and Education Association (ECREA); European Public Relations Education and Research Association (EUPRERA); Research Forum of the Austrian Universities of Applied Sciences (FFH); International Communication Association (ICA)

Reviewer service for grants: European Research Council, Netherlands Council for the Social Sciences (NOW), Research Foundation - Flanders (FWO), Swiss National Science Foundation (SNF)

Organisation of conferences and workshops

2025 ECREA Political Communication Section Interim Conference (together with Lore Hayek), 04-05 September 2025, Innsbruck, Austria.

2025 Annual conference 2025 of the divisons groups "Kommunikation und Politik" (DGPuK), "AK Politik und Kommunikation" (DVPW) and "Politische Kommunikation" (SGKM) (together with Viorela Dan), 26-28 February 2025, Innsbruck, Austria.

2022 Preconference "Digital Election Campaigning Worldwide (DigiWorld)" at the 9th European Communication Conference (ECREA) (together with Yossi David), 19 October 2022, Aarhus, Denmark

2022 Protagoras symposium 2022 "Polls as a means of political legitimation" (together with N. Baygert, B. Buidin, E. Durin, E. Le Moing-Maas, L. Nicolas, G. Reiter), 9-10 June 2022, Brussels, Belgium, https://www.protagoras.be/en/call-for-proposal-protagoras-symposium-2022/

2022 Conference "Digital campaigning in dissonant public spheres" (together with Ulrike Klinger and Andrea Römmele), 8-11 May 2022, Cadenabbia, Italy, https://www.europeannewschool.eu/digital-campaigning

2021 Protagoras symposium 2020 "Europe facing populists in power: communication strategies and practices" (together with N. Baygert, B. Buidin, E. Durin, E. Le Moing-Maas, L. Nicolas), 14-15 January 2021, Brussels, Belgium

2021 Conference "Zukunft verantwortungsvoll gestalten" - 14. Forschungsforum der österreichischen Fachhochschulen 2020 [Annual Conference of Austria's Universities of Applied Sciences], Program Chair (and Co-Organizer together with B. Witzeling and W. Vrzal), 7-8 April 2021, Vienna, Austria

2018 Panel discussion "Verschwimmende Grenzen zwischen Journalismus, PR, Marketing & Werbung" [Blurring boundaries between journalism, PR, marketing & advertising] with Eva Weissenberger (Journalist), Ingrid Gogl (ÖBB), Doris Christina Steiner (Ketchum Publico), Christian Taucher (KOOP Live Marketing) and Reinhold Gmeinbauer (Alba Communications), 14 November 2018, Vienna, Austria

2017 Preconference workshop "Analysing Visual Social Media" at the Annual Conference of the Association of Internet Researchers (AoIR) (together with Maria Schreiber, Petra Bernhard and Farida Vis), 18-21 October 2017, Tartu, Estonia

2016 Fishbowl session "Instagram - the return of visual communication and its methodological challenges" at the Annual Conference of the Association of Internet Researchers (AoIR) (together with J. Svensson), 5-8 October 2016, Berlin, Germany

2015 Preconference "Discussion, Dialogue, Discourse: Meanings and Methods" at the 65th Annual Conference of the International Communication Association (ICA), Public Relations Division (together with Anne B. Lane), 21 May 2015, San Juan, Puerto Rico, USA

2015 Conference "Verschwimmende Grenzen zwischen Journalismus, Public Relations, Marketing und Werbung" [Blurring boundaries between journalism, PR, marketing & advertising] (together with Nic Gonser), 19-20 March 2015, Vienna, Austria

2014 International Summer School on ICT for Democratic Development (together with J. Svensson, V. Kumar, U. Klinger, J. Schossböck and C. Wamala), 9-15 March 2014, New Delhi, India

2011 Media Day 2011 of the interfaculty forum Innsbruck Media Studies "Grenzenlose Enthüllung? - Media between Opening and Closure" (together with Andreas Beinstein and Theo Hug), 29 November 2011, Innsbruck, Austria

2011 Panel "Election campaign publicity(ies) in transition? Neue Strukturen, Inszenierungen und (Ver-)Wandlungen" at the Dreiländerkongress "Neuer Strukturwandel der Öffentlichkeit" der Deutschen (DGS), Österreichischen (ÖGS) und Schweizerischen (SGS) Gesellschaften für Soziologie (together with Jens Tenscher), 29 September - 1 October 2011, Innsbruck, Austria