Master's Programme Media, Society and Communication

The Master's programme provides practically relevant knowledge about the use of digital platforms, networks and infrastructures as well as about processes of digitalisation and datafication. Students learn how to conduct data analysis and data critique and how to apply this knowledge in different contexts.

Using an interdisciplinary approach, students develop an understanding of the role of media in society and in different industries.

Graduates will have an understanding of the dynamics of digitalisation and the challenges it poses in society, politics, business, public administration, culture and everyday life. With a view to the dynamics of media and communication as well as societal changes, they are able to deal with social, cultural, political and technical functions of the media as well as questions of sustainability and diversity in an independent, critical and differentiated manner.

The Media, Society and Communication degree programme focuses on dynamic media change and emerging media. Students should be able to understand the effects of the transformation processes brought about by media technologies on society and the media landscape.

The ability to understand and design digital communication and interaction is also an important component of the degree programme. So is technology development and the shaping of future social processes.

Graduates of the Master's programme Media, Society and Communication have a wide range of career opportunities in various fields. They can work in media companies, publishing houses, agencies or public institutions. Possible career fields include media management, corporate communication, public relations, marketing, social media management, journalism, research and teaching as well as NGOs and international organisations.

Graduates can plan and implement communication strategies and marketing campaigns and develop digital media products and services. In academia, graduates can work as researchers in the field of media and communication. Through their interdisciplinary education, graduates are able to understand and analyse the impact of digital technologies and the social changes that accompany them.

Graduates tracking: Shows which occupational fields students can enter after graduation.

Doctoral Programmes

Socio­logy

Poli­ti­cal Science

Lin­gui­stics and Media Stu­dies

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Con­ti­nuing edu­ca­tion

Career-Ser­vice

The Department for Media, Society and Communication has collected further frequently asked questions about the English-language Master's programme Media, Society and Communication on the Department's website.