Welcome to the Brand Research Laboratory

The Brand Research Laboratory has been founded in 2010 by the Branding Team of the Department of Strategic Management, Marketing and Tourism at the University of Innsbruck.

We are a team of passionate and dedicated researchers in the field of branding and consumer culture and publish in the top Journals of our field. Our bi-annual Brand Camp Conferences in the Alps of Tirol have become a well-known state-of-the-art Boutique conference in future thinking about brands and branding, and beyond. Our Brand Ventures inspire students, faculty and practitioners with brand talks from international top researchers in the field. Come and visit.