About us

Mission

The mission of our Brand Lab is to enhance brand knowledge for a global academic community, for students and practitioners in a reflexive and ethical manner. To achieve this mission, we invite top researchers from all over the globe; we host a biannual Brand Camp in the picturesque village of Obergurgl; teach several branding courses in our Master’s program that integrate ‘out of the box’ thinking and future perspectives; invite practitioners to enrich our knowledge with practical relevance; dedicate our research to Branding, Consumer Behavior and Consumer Culture, and publish it in the top journals of the field.