Company Projects

Company Projects are developed by the students in the framework of our course under the guidance and supervision of the Retail Lab staff in order to ensure the most practical training possible.

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Product presentation Canal Instrumente | SS 2023

This semester, our students had the opportunity to find out how attractive and unique Canal Instrumente's product presentation is in its most important sales channels, pharmacies, major customers with branch networks, perfumeries and medical supply stores.

Multichanneling at Grüne Erde | WS 2022/23

This semester, Grüne Erde asked our students to find out how the company could strengthen its position in the market as a direct-to-consumer retailer in its core business - ecological mattresses.

After identifying the key criteria and triggers for the purchase of a mattress, our students set out to create a possible customer journey for buying a mattress, taking into account the biggest challenges Grüne Erde faces:

How can Grüne Erde create more awareness for an ecological mattress?
What potential does a digital transformation of the customer journey have for the mattress trade?
How can existing touchpoints be improved to enhance the customer experience?

Activation of product ranges| SS 2022

Evaluating the attractiveness of different product ranges compared to the competition and activating them

In the semester project "Activation of product ranges", MPREIS commissioned our students to analyse the status quo in 4 markets, to compare different product groups with the competition and thus to generate activation ideas by applying various creativity techniques, benchmarks, etc. to generate activation ideas. The attractiveness and impact of the proposals were assessed, the necessary resources and ways of implementation were determined and presented to the MRPEIS at the end-of-term event.

Trafik 2030+ | WS 2021/22

Status quo and future of the Austrian tobacconist system (ÖTS)

Monopolverwaltungs GmbH commissioned our students to analyse the strengths and weaknesses of selected tobacconists in order to identify and design ideas and proposals for the future product range, including presentation and the feel-good atmosphere.