Semester projects
Semester projects are developed by students as part of their courses under the guidance and supervision of Retail Lab staff in order to ensure the most practical training possible.
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8 projects with MK Illumination| WS 2024
In the winter semester 2024, our students carried out 8 exciting projects in close cooperation with MK Illumination. Topics such as the quality of experience and visitor satisfaction in Lumagica Park, improving the feeling of safety in public spaces by means of light, decision criteria when purchasing festive lighting, light shows as an addition to or replacement for fireworks, consumer opinion on the topic of decorative lighting in city centres: light pollution, sustainability, etc., and how dimmed light influences the consumer experience.
7 projects with Spar | SS 2024
This semester, our students created visual in-store marketing on the shopping trolley for Spar, tested the improvement of product presentation using an eye-tracking field experiment, as well as through observation and surveys. Our teams also analysed the current state of navigation and orientation from the customer's point of view, evaluated the presentation of goods and the Spar app and benchmarked against the competition.
Qualitative market research at MPREIS on various topics | WS 2023/24
7 teams of our students dealt with various current topics at MPREIS, from the status quo of flyers to impulse displays, the introduction of the new workflow programme "Mywork", the effect of a new type of shopping trolley and the effect of newly designed shops on the customer.
Product presentation Canal Instruments | SS 2023
This semester, our students had the opportunity to find out how attractive and unique Canal Instrumente's product presentation is in its most important sales channels, pharmacies, major customers with a branch network, perfumeries and medical supply stores.
Multichannelling at Grüne Erde | WS 2022/23
This semester, Grüne Erde commissioned our students to find out how the company can strengthen its position in the market as a direct-to-customer retailer in its core business - organic mattresses.
After identifying the most important criteria and triggers for the purchase of a mattress, our students set about creating a possible customer journey for the purchase of a mattress, taking into account the biggest challenges facing Grüne Erde:
How can Green Earth create more awareness for an ecological mattress?
What potential does a digital transformation of the customer journey have for the mattress trade?
How can existing touchpoints be improved to enhance the customer experience?
Activation of product ranges | SS 2022
Evaluating the attractiveness of different product ranges compared to the competition and activating them
In the semester project "Activation of product ranges", MPREIS commissioned our students to analyse the status quo in 4 markets, to compare different product groups with the competition and to generate activation ideas by applying various creativity techniques, benchmarks, etc. to generate activation ideas. The attractiveness and impact of the proposals were assessed, the necessary resources and ways of implementation were determined and presented to the customer at the end-of-semester event.
Trafik 2030+ | WS 2021/22
Status quo and future of the Austrian tobacconist system (ÖTS)
Monopolverwaltungs GmbH commissioned our students to analyse the strengths and weaknesses of selected tobacconists in order to identify and design ideas and proposals for the future product range, including presentation and feel-good atmosphere.
Projects | SS 2021
Felix Austria commissioned our students with a project on the positioning (intended identity)
and market launch of HELGA.
The carpentry guild commissioned a study to increase the attractiveness of carpentry apprenticeships, especially for prospective female school leavers.
Due to the current situation, the study on learning behaviour was commissioned again with a visit to the Innsbruck Alpine Zoo.
Zillertal Bier invited our students to come up with an alternative pricing and promotional policy to attract
and new customers.
Projects | WS 2020/21
Adler Lacke, Farben und Schutz commissioned our students to conduct a purchasing behaviour study.
Swarovski Optik commissioned a study on how to win over more outdoor fans.
A group of our students conducted a study on the learning behaviour of visitors to the Innsbruck Alpine Zoo through qualitative market research, observation and interviews.
Hörmann Eier entrusted some of our students with the POS development. What will the shelf of the future look like? Our students are currently working on a prototype for use in supermarkets or as a sales stand in squares and markets.
Read more about it here!
Projects | SS 2020
In the summer semester 2020, some of our students worked on researching and analysing Ergophysion's "Tension Terminator" product and the potential market for it, as well as developing a closed marketing concept.
Hörmann Eier commissioned an analysis of the status quo of its expertise, production, sales and development opportunities.
A group of our students conducted qualitative market research on Dr Schär products.
Other students worked on the development of a new, complete catering format for the "Tapas Heurigen" in Mariahilf.
Read more about it here!
Projects | WS 2019/20
The students are currently working on 2 different projects on behalf of the Sillpark shopping centre. Firstly, they are considering a concept for the design of the square in front of the shopping centre: how can the forecourt be revitalised in a sustainable, holistic and flexible way?
In addition, four groups are working on the positioning of the "Concept Store" on the second floor of the shopping centre: how can awareness be raised, visitor flows directed and frequency increased?
Zillertal Bier entrusts the students with the task of developing a concept for marketing its exquisite house-distilled whisky.
Happy Fitness asks the students to come up with a marketing concept for a young audience.
Projects | SS 2019
In the 2019 summer semester, the students were tasked with working on four different projects. 2 groups carried out an analysis of Landwirtschaftliche Blätter in the form of a reader survey and created a comprehensive picture of readers' opinions of their magazine by analysing questionnaires.
4 groups drew up a marketing concept for the "Woodlight" music festival in Schwaz and tried to boost ticket sales.
In the project 'Freshness Management Fruit and Vegetables and Sausage & Meat' for MPREIS, the students' task was to identify ways in which MPREIS could improve the freshness of its products.
In addition, all students carried out knowledge management in selected Tyrolean companies with the client Standortagentur Tirol.
Projects | WS 2018/19
In the 2018/19 winter semester, the students were confronted with working on a large number of smaller projects for various clients. Four groups worked on the development of a flyer, social media presence, print presence and guerrilla marketing for the company MPREIS.
For SOS Children's Villages, the students tried to make ticket sales more attractive and effective for the target groups "students", "catering visitors" and "online marketing"
For the Vorarlberg Court of Audit, a group of students analysed the perceived audit quality of the institutions concerned.
For the AMT, a group analysed associations with Qualität Tirol and the Ranzen, and made suggestions for optimising the tasting and the presentation of Qualität Tirol in the catering trade.
For Sportlerei und Schusterei Tomaselli, a group analysed the quality of the product range, service and shop without knowing the newly established shop.