Tyrolean Trade Forum
The Tyrolean Trade Forum is a stimulating after-work event with culinary highlights, organised in cooperation with the Tyrolean Chamber of Commerce.
Tyrolean Trade Forum 2024
STORE OF THE FUTURE ... analogue, digital or hybrid?
Experts from various disciplines will explain their views on the conception and effective design of resonant meeting spaces of the future for retailers and brand owners.
Tyrolean Trade Forum 2023
Growth without regrets
On 4 May 2023, around 170 guests came to the Congress Park Igls to discuss the topic of "Growth without regrets" with top-class speakers. The event, now in its 13th year, was once again organised by the University of Innsbruck and sponsored by the Tyrolean Chamber of Commerce. Representatives of Eurac Research, local authorities and the Raiffeisen regional association from South Tyrol also took part.
Everyone is talking about "sustainability", said Prof Günther Botschen from the University of Innsbruck in his opening statement. Translated and in a positive approach to the topic, this can read: "Growth without regrets". To this end, innovative companies were selected that are working intensively, actively and successfully towards sustainable development. According to Manuel Braun from Systemiq GmbH in Munich in his introductory speech, retail, understood as the "staging of attractive meeting spaces", is just as challenged as all other sectors and sustainability is an emotional topic. He continued: "We are all responsible for our footprint and want to improve it. Tyrol stands for trust and quality, which is always a selling point. Ultimately, it's about a sustainable circular economy, which is much more than just recycling.
Florian Krischan used the example of the company "Sehen!Wutscher", Europe's largest optician's shop, to show how sustainability can be implemented in practice and where the leverage can be applied. His credo: "Employee teams are the growth drivers" and it is about "creating space for new employees". In the end, it is their commitment, skills and personal enthusiasm that ensure that a company can grow sustainably and communicate this credibly.
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Tyrolean Trade Forum 2022
Breathing new life into the brand
After a forced break of two years, the retail forum was finally able to take place again. High-calibre speakers shed light on how to "breathe new life into the brand" from different angles.
On 12 May, the 11th Retail Forum 2022 was once again held at Congresspark Igls. "This joint knowledge platform organised by the retail division of the Tyrolean Chamber of Commerce and the Retail Lab at the Institute for Strategic Management, Marketing and Tourism at the University of Innsbruck is a prime example of successful cooperation between science and business. This time, the focus is on the question of how to breathe new life into brands. We are convinced that with the help of our speakers from various areas of science and business, we will be able to offer the guests of the Retail Forum many exciting and useful answers to this question," explained Dieter Unterberger, Chairman of the Retail Division of the Tyrolean Chamber of Commerce, at the opening of the event.
The speakers shed light on the issue from completely different angles. Lucas Calmbach from KPS AG in Munich kicked things off. Calmbach dealt with the "Potentials and challenges for personalised marketing through digital transformation". Digitalisation opens up the opportunity to move away from the familiar scattergun approach and recommend customers exactly those products that suit them.
In the second presentation, the Managing Director of Frastanzer Brauerei, Kurt Michelini, offered a fascinating insight into how a forgotten regional beer brand can be revitalised. With bold innovations and consistent marketing, Michelini has succeeded in leaving the dusty image behind and attracting fresh customer groups to the traditional brand.
Katja Hutter from the Chair of Innovation & Entrepreneurship at the University of Innsbruck addressed the topic of "Digital.Innovation.Future - People at the Centre". The professor recommended that not everything should be done in-house, but that new products, brands and services should also incorporate external perspectives, for example through innovation competitions.
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Tyrolean Trade Forum 2019
At Congresspark Igls, the question of why "relationships" are of enormous importance in the world of retail was explored.
On 13 March, the Retail Lab at the University of Innsbruck organised this "knowledge platform" for the tenth time together with the retail division of the Tyrolean Chamber of Commerce at Congresspark Igls. Under the motto "Being instead of appearance, deep structure instead of surface", experts from theory and practice explored the question of how real brands and strong organisations can build lasting resonance with their target audience.
Tyrolean Retail Forum 2018
On 14 March 2018, we organised the 9th Tyrolean Retail Forum in cooperation with the Tyrolean Chamber of Commerce.
The theme of the event was "Brand identities of the future". One of the top speakers was Franz-Rudolf Esch. He posed the question "Brand management 2050 - what comes, what goes, what stays?".
Tyrolean Retail Forum 2017
On 15 March 2017, we organised the 8th Tyrolean Trade Forum in cooperation with the Tyrolean Chamber of Commerce.
The theme of the event was "Successfully managing family businesses across generations". Among the top speakers was Allegra Antinori. She gave an insight into "26 generations of wine fascination".
Impressions from the Tyrolean Trade Forum 2016
Former Tyrolean Trade Forums
- 6th Tyrolean Retail Forum on 11.03.2015: "Refinement of valuable brands" in Igls
- 5th Tyrolean Retail Forum on 12/03/2014: "Multisensory Branding" in Igls
- 4th Tyrolean Retail Forum on 13 March 2013: "Continuity versus renewal" in Igls
- 3rd Tyrolean Trade Forum on 14 March 2012: "Brand-orientated innovation" in Igls
- 2nd Tyrolean Retail Forum on 23 March 2011: "Binder Brand" in Igls
- 1st Tyrolean Trade Forum on 17 March 2010: "Creating meaning through brand" in Innsbruck
