Anna Constanze Salchner, BSc MSc
PhD Candidate
University of Innsbruck - Faculty of Business and Management
Department of Strategic Management, Marketing and Tourism
Marketing
Universitätsstr. 15 (office o.3.21)
6020 Innsbruck
Austria / Europe
Phone: +43 512/507 72508
E-Mail: Anna.C.Salchner@uibk.ac.at
Vita:
Anna Salchner studied Marketing and Branding at the University of Innsbruck and enhanced her academic experience with an exchange semester at the Nova School of Business and Economics in Portugal. Before joining the marketing team as a Junior Researcher in October 2023, she gained practical experience in performance marketing and as a sales lead. Her research utilizes both qualitative and quantitative methods to investigate consumer experiences and behavior in hyper-personalized contexts.
Teaching:
- Strategy & Marketing (Bachelor; German)
- Strategic Marketing, Value Creation, and Value Delivery (Bachelor; English)
- Supervision of Bachelor’s Theses, Co-Supervision of Master’s Theses
Research Interests:
- AI-enabled Personalization
- Personalization-Privacy Paradox
- Consumer Behavior
- Consumer Experiences
Memberships:
- Doctoral College #OrganizingtheDigital (EPoS)