University of Innsbruck - Faculty of Business and Management Department of Strategic Management, Marketing and Tourism Marketing
Universitätsstr. 15 (office o.3.32) 6020 Innsbruck Austria / Europe Phone: +43 512/507 72510 E-Mail: Liane.Scholten@uibk.ac.at
Vita:
Liane started her academic career in 2015 at the University of Applied Sciences Bonn-Rhein Sieg after completing a volunteer service at a Waldorf school in Strasbourg. As a student of business psychology, she was fascinated by the change from theoretical business studies to the observation of human beings, who are subject to behavioral tendencies and heuristics. After a semester abroad in Chile, she was able to shed light on intercultural differences and similarities. She started her Master's degree at the University of Kassel in 2018 in Economics, Psychology and Management and graduated with the M.Sc. degree in 2020.
Research Interests:
Nudging
Consumer Behaviour
Self-Regulation
Corporate Social Responsibility
Education:
2018-2020: Master of Science, University of Kassel, Economics, Psychology, Management
2019: Erasmus semester, Université de Nice Sophia Antipolis, France, Business Studies
2015-2018: Bachelor of Science, Bonn-Rhein-Sieg Univ. Applied Sc., Business Psychology
2017: Semester abroad in Chile. Universidad Viña del Mar, Business Studies,
