Business Cooperations
Within our research focus we carry out a variety of joint projects with corporate practice and offer the following opportunities for cooperation:
- Guest lectures in our courses (Bachelor and Master, every semester)
- Joint student project (Bachelor and Master, duration depending on the course between six and ten weeks)
- Master theses on a specific question from your corporate environment
- Joint research project
- Lectures / expert talk
If you are interested in cooperation and possibly already have a specific question in mind, please contact us at any time.
Here is a selection of companies with whom we have already worked successfully:
BASEFIVE
- Analysis of communications activities and the development of a comprehensive brand strategy to attract and retain new members.
- Qualitative Market Research
- Real-Life Case Study in the Bachelor Seminar Marketing Management of Services
komoot
- Analysis of brand experience, customer journey & UX design for an outdoor navigation app
- Qualitative and quantitative market research
- Real-Life Case Study (Master program)
Scott
- Analysis of communication activities and development of a marketing concept for SCOTT Sports AG
- Qualitative market research
- Joint student project in the Master program
Personalshop
- Analysis of the service quality of Personalshop (online/offline) with a special focus on the shipping packaging
- Quantitative Market Research
- Joint Research Project
Österreichischer Skiverband e.V.
- Analysis of brand identity / image, positioning and customer experience
- Qualitative and quantitative market research & analysis of the customer journey
- Real-Life Case Study (Master program)
Messer Giesser
- Longitudinal-study to investigate the effect of product design on conscious vs. unconscious emotions and the behavior of consumers
- Quantitative Market Research
- Joint Research Project (FWF)
L'IMAGE GmbH
- Social media and online marketing performance analysis taking brand awareness into account
- Quantitative market research and social media performance analysis with Fanpage Karma
- Joint student project in the Master program
FR L'Osteria
- Acquisition of new target groups in the course of international expansion & increasing brand awareness
- Qualitative and quantitative market research & analysis of the customer journey
- Joint student project in the Master program
Judith Williams Cosmetics / CURA Marketing
- Development of a new umbrella brand strategy for the cosmetics brand "Judith Williams"
- Quantitative und Qualitative Market Research
- Joint student project in the Master progra
Guest Lectures
A
MMMag. Elisabeth Happ
"Sportmarketing – Die Positionierung von Salomon und Atomic"
Mag. Philipp Nenning
"Marketingstrategie und Produktlaunch am Beispiel der Marke Salomon bzw. Atomic"
B
Mag. (FH) Daniel Neurauter
"Service Management von Finanzdienstleistern – Einblicke in die Praxis"
Dr. Matthias Hüsgen
"From Strategy to Action – Defining a brand and guiding the creation of brand experience"
C
Daniel Gufler
"Retail vs. Teleshopping – Sales Channel Management in the Cosmetics Industry"
E
Juliane Schürer
"Die Entwicklung einer überzeugenden Online Marketing Strategie - Einblicke in den Alltag der Münchner Online Marketing Agentur eMinded"
F
Sebastian Koyro
„Price Management“
"The importance of Pricing within a multi-brand enterprise"
H
Tristan Reisch
"Verpackung im Umbruch - Wieviel Marketing steckt drin?"
"Hochwertige Nahrungsergänzungsmittel - Ein Spagat zwischen B2B und B2C"
L
M
N
S
Mag. Christian Lamp
"Chances and Challenges of Digitalization for NGOs: SOS Kinderdorf’s Digital Market and Customers’ Journey"
T
Marco Pointer
"Experiential Positioning as Success Factor in Destination Management"
Franziska Schumi
"Customer Experience Design and Relationship Management at the Tiroler Landestheater"