Prof. Dr. Nicola Stokburger-Sauer
Academic History
2012
Refusal of an offer of a W3-professorship in Business Administration, especially Marketing II, at the University of Hohenheim, Germany
since 08/2009
Professor of Business Administration with a focus on Tourism and Service Management at the Faculty of Business and Management, Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Austria
11/2008
Habilitation und awarding of the venia legendi of Business Administration through the Business School, University of Mannheim, Germany
02 - 04/2007
Research Scholar, University of Missouri-Columbia, Columbia, Missouri, U.S.A.
2003 - 2008
Assistant Professor, Department of Business Administration and Marketing II, Professor Dr. Hans H. Bauer, University of Mannheim
02/2003
Ph.D. (Dr. rer. pol.), University of Mannheim, Grade: summa cum laude, Topic of Dissertation: "Consumer Sophistication: Messung, Determinanten und Wirkungen auf Kundenzufriedenheit und Loyalität" (supported by German National Science Foundation)
07 - 08/2002
Research Scholar, Stanford University, Palo Alto, Kalifornien, U.S.A.
2000 - 2003
Doctoral Student, Department of Business Administration and Marketing II, Professor Dr. Hans H. Bauer, University of Mannheim
1998 - 2000
Doctoral Student, Dean’s Office, Business, Project Lead AACSB accreditation, University of Mannheim
10/1998
Diploma in Business Administration, University of Mannheim
08/1997
Master of Business Administration, Bowling Green State University, Ohio, U.S.A.
Professional Experience
since 2000
External lecturer at different Universities and Universities of Applied Sciences, e.g. Vienna University of Economics and Business (WU), University of Applied Sciences Darmstadt, University of Applied Sciences for Public Administration Mannheim
1998 - 2000
Project Leadership AACSB-accreditation, Junior Researcher at the Business School, University of Mannheim, Germany
1996
Assistant Brand Manager at Ellen Betrix, decorative cosmetics, Proctor & Gamble GmbH, Groß-Gerau, Germany
Projects
Practice and consulting projects on various topics and with a variety of companies, e.g. SOS Children's Villages, Swarovski Professional, L'Image GmbH, Swarovski Architecture & Lighting, Edelweiss Bike Travel Agency, Vorarlberger Kraftwerke AG, GE Jenbacher GmbH, Tirol Advertising GmbH, Merck KGaA, Reckitt Benckiser Germany GmbH, Roche Germany Holding GmbH, OTTO GmbH & Co. KG, Smart AG
Selected Awards
2016
Robert Johnston Outstanding Paper of the Year Award 2016 for Value Cocreation at its Peak: The Asymmetric Relationship Between Coproduction and Loyalty, published in Journal of Service Management, 27 (4), 563-590 (with U. Grissemann, K. Teichmann, and M. Wetzels)
2013
Best Paper Award for ”Destined for Each Other: Customers’ Emotional Responses to Co-Designed Products”, 2013AMA Winter Marketing Educators’ Conference, 15.-17. Februar 2013 (zus. mit U. Grissemann und K. Teichmann)
2011
Best Paper Award for „Communication Matters: The Relevance of Communication Management in the Customer-Company Interface,” ANZMAC 2010 Conference, Christchurch, NZ, 29. November – 01. Dezember 2011 (zus. mit O. Wagner und K. Teichmann)
2007
Best Paper Award for „Can Brands do Harm? Antecedents to and Consequences of Adolescents’ Perceived Brand Stress”, 2007 AMA Summer Marketing Educators’ Conference, Washington, USA, 04. – 06. August 2007 (zus. mit H. H. Bauer und C. A. Albrecht)
Research Focus
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Visual Aesthetics in Marketing and Consumer Decision Making
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Advice Seeking Processes in Customer-Employee-Relationships
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Emotions in Consumer Behavior
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Services- and Experiential Marketing
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Branding- and Marketing Communication
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Brand- and Online Communities
Memberships
Deutscher Hochschulverband
European Marketing Academy
Verband der Hochschullehrer für Betriebswirtschaft
Selected Publications
Koschate-Fischer, Nicole, Wayne D. Hoyer, Nicola E. Stokburger-Sauer and Jan Engling (2018), Do Life Events Always Lead to Brand Switching? The Mediating Role of Consumer Innovativeness, the Variety Seeking Tendency, and Price Consciousness, Journal of the Academy of Marketing Science, 46 (May), 516-536.
Albrecht, Carmen-Maria, Nicola E. Stokburger-Sauer, David E. Sprott, and Donald R. Lehmann (2017), Adolescents’ Perceived Brand Deprivation Stress and its Implications for Corporate and Consumer Well-being, Psychology & Marketing, 34 (August), 807-822.
Hofmann, Verena and Nicola E. Stokburger-Sauer (2017), The Impact of Emotional Labor on Employees’ Work-life balance Perception and Commitment: A Study in the Hospitality Industry, International Journal of Hospitality Management, 65, 47-58.
Schnurr, Benedikt, Alexandra Brunner-Sperdin, and Nicola E. Stokburger-Sauer (2017), The Effect of Context Attractiveness on Product Attractiveness and Product Quality: The Moderating Role of Product Familiarity, Marketing Letters, 28 (June), 241-253.
Teichmann, Karin, Ursula Scholl-Grissemann und Nicola E. Stokburger-Sauer (2016), The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity, Journal of Interactive Marketing, 36 (November), 15-30.