Prof. Dr. Nicola Stokburger-Sauer

Professor

+43 (0) 512 507 72400

Nicola.Stokburger-Sauer@uibk.ac.at

 SoWi o.4.50

on appointment

Academic History

2012

Refusal of an offer of a W3-professorship in Business Administration, especially Marketing II, at the University of Hohenheim, Germany

since 08/2009

Professor of Business Administration with a focus on Tourism and Service Management at the Faculty of Business and Management, Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Austria

11/2008

Habilitation und awarding of the venia legendi of Business Administration through the Business School, University of Mannheim, Germany

02 - 04/2007

Research Scholar, University of Missouri-Columbia, Columbia, Missouri, U.S.A.

2003 - 2008

Assistant Professor, Department of Business Administration and Marketing II, Professor Dr. Hans H. Bauer, University of Mannheim

02/2003

Ph.D. (Dr. rer. pol.), University of Mannheim, Grade: summa cum laude, Topic of Dissertation: "Consumer Sophistication: Messung, Determinanten und Wirkungen auf Kundenzufriedenheit und Loyalität" (supported by German National Science Foundation)

07 - 08/2002

Research Scholar, Stanford University, Palo Alto, Kalifornien, U.S.A.

2000 - 2003

Doctoral Student, Department of Business Administration and Marketing II, Professor Dr. Hans H. Bauer, University of Mannheim

1998 - 2000

Doctoral Student, Dean’s Office, Business, Project Lead AACSB accreditation, University of Mannheim

10/1998

Diploma in Business Administration, University of Mannheim

08/1997

Master of Business Administration, Bowling Green State University, Ohio, U.S.A.

Professional Experience

since 2000

External lecturer at different Universities and Universities of Applied Sciences, e.g. Vienna University of Economics and Business (WU), University of Applied Sciences Darmstadt, University of Applied Sciences for Public Administration Mannheim

1998 - 2000

Project Leadership AACSB-accreditation, Junior Researcher at the Business School, University of Mannheim, Germany

1996

Assistant Brand Manager at Ellen Betrix, decorative cosmetics, Proctor & Gamble GmbH, Groß-Gerau, Germany

Selected Awards

2016

Robert Johnston Outstanding Paper of the Year Award 2016 for Value Cocreation at its Peak: The Asymmetric Relationship Between Coproduction and Loyalty, published in Journal of Service Management, 27 (4), 563-590 (with U. Grissemann, K. Teichmann, and M. Wetzels)

2013

Best Paper Award for ”Destined for Each Other: Customers’ Emotional Responses to Co-Designed Products”, 2013AMA Winter Marketing Educators’ Conference, 15.-17. Februar 2013 (zus. mit U. Grissemann und K. Teichmann)

2011

Best Paper Award for „Communication Matters: The Relevance of Communication Management in the Customer-Company Interface,” ANZMAC 2010 Conference, Christchurch, NZ, 29. November – 01. Dezember 2011 (zus. mit O. Wagner und K. Teichmann)

2007

Best Paper Award for „Can Brands do Harm? Antecedents to and Consequences of Adolescents’ Perceived Brand Stress”, 2007 AMA Summer Marketing Educators’ Conference, Washington, USA, 04. – 06. August 2007 (zus. mit H. H. Bauer und C. A. Albrecht)

Projects

  • Practice and consulting projects on various topics and with a variety of companies
  • e.g. SOS Children's Villages, Swarovski Professional, L'Image GmbH, Swarovski Architecture & Lighting, Edelweiss Bike Travel Agency, Vorarlberger Kraftwerke AG, GE Jenbacher GmbH, Tirol Advertising GmbH, Merck KGaA, Reckitt Benckiser Germany GmbH, Roche Germany Holding GmbH, OTTO GmbH & Co. KG, Smart AG

Memberships

Research

Research Focus

  • Visual Aesthetics in Marketing and Consumer Decision Making

  • Advice Seeking Processes in Customer-Employee-Relationships

  • Emotions in Consumer Behavior

  • Services- and Experiential Marketing

  • Branding- and Marketing Communication

  • Brand- and Online Communities

Selected Publications

Stokburger-Sauer, Nicola E., Verena Hofmann, and Lisa Schoner-Schatz (2024), Smiling or Sad Faces in Charity Display Advertising? A Visual-Verbal Congruency Approach Considering the Role of Targeting, International Journal of Advertising, 1–22. 

Reitsamer, Bernd F., Nicola E. Stokburger-Sauer, and Janina S. Kuhnle (2024), How and When Effective Customer Journeys Drive Brand Loyalty: The Role of Consumer-Brand Identification, Journal of Service Management, 35 (6), 109-135. 

Hofmann, Verena, Nicola E. Stokburger‐Sauer, and Martin Wetzels (2024), The Role of a Smile in Customer-Employee Interactions: Primitive Emotional Contagion and its Boundary Conditions, Psychology & Marketing, 1–16. 

Scholl-Grissemann, Ursula, Nicola E. Stokburger-Sauer and Karin Teichmann (2022), The Importance of Perceived Fairness in Product Customization Settings, The Service Industries Journal, 42(11–12), 823–842. 

Koschate-Fischer, Nicole, Wayne D. Hoyer, Nicola E. Stokburger-Sauer and Jan Engling (2018), Do Life Events Always Lead to Brand Switching? The Mediating Role of Consumer Innovativeness, the Variety Seeking Tendency, and Price Consciousness, Journal of the Academy of Marketing Science, 46 (May), 516-536. 

Full Publication List

 

Nach oben scrollen