Dienstag, 25.03.2025
The Appeal of Appeals: Testing the attractiveness of parties using social group, policy and substantive social group appeals through a survey experime
11:30 - 12:30 Uhr
Besprechungszone, Institut für Politikwissenschaft, Universität Innsbruck, SoWi-Gebäude, 2. OG West, Universitätsstraße 15, 6020 Innsbruck (A)
Anmeldung ist nicht erforderlich
Eintritt / Kosten: Keine
Vortragende/r
Jasmien Luypaert
Ghent University
Weitere Informationen
In der External Speaker Series stellen hochkarätige Gäste des Instituts für Politikwissenschaft ihre Forschung vor.
Abstract:
Social group appeals and policy appeals are two key strategies used by political parties to shape voter preferences. While existing research has examined the use and consequences of these appeals separately, little is known about how they interact. This study proposes a framework to study the independent and combined effects of social group and policy appeals on voter evaluations of the party. We develop a set of theoretical expectations about how these appeals influence voter perceptions, considering factors such as in-group identification, group deservingness, and the tone (positive vs. negative) of the appeal. To test these expectations, we present in this paper the design of a survey experiment that will be conducted in Flanders, where respondents will evaluate randomly assigned hypothetical party statements that vary in their inclusion of social group and/or policy appeals.
Veranstalter
Institut für Politikwissenschaft