Areas of Expertise

Publications

Stadler, C., Hautz J., Matzler, K., Friedrich von den Eichen, S. (2021). Open Strategy: Mastering Disruption from Outside the C-Suite (Management on the Cutting Edge). The MIT Press.

Matzler, K., Müller-Seeger, J., Hautz. J., Mooradian, T. (2021). Strategisches Management: Konzepte und Methoden. Linde Lehrbuch.

Ceipek, R., Hautz, J., De Massis, A., Matzler, K., Ardito, L. (2021): Digital Transformation Through Exploratory and Exploitative Internet of Things Innovations: The Impact of Family Management and Technological Diversification. Journal of Product Innovation Management.

Matzler, K., Mazanec, J., Strobl, A., Teichmann, K. (2021). Customer satisfaction management: Exploring temporal changes in nonlinearities in satisfaction formation of skiers. Problems and Perspectives in Management.

Stadler, C., Hautz, J., Friedrich von den Eichen, S. (2020). Open strategy: The inclusion of crowds in making strategies. NIM Marketing Intelligence Review.

Ceipek, R., Hautz, J., Petruzzelli, A. M., De Massis, A., & Matzler, K. (2020). A motivation and ability perspective on engagement in emerging digital technologies: The case of Internet of Things solutions. Long Range Planning.