Multi-channel Distribution and Price Mangement (Master Marketing and Branding)
Strategic Marketing, Value Creation and Value Delivery (Bachelor Management and Economics)
Strategy & Marketing (Bachelor Management and Economics)
Seminar with Bachelor's Thesis (Bachelor Management and Economics)
Peer-reviewed journal publications and conference proceedings:
Jaufenthaler, P., Koll, O., Lude, M., & Prügl, R. (2023). Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States. Family Business Review, 36(4), 352-374.
Jaufenthaler, P., & Schöps, J. D. (2023). Semantic Network Analysis in Consumer Research. In Association for Consumer Research Conference, 26-28, 2023, Seattle, USA.
Jaufenthaler, Philipp (2022), "A Safe Haven in Times of Crisis: The Appeal of Family Companies as Employers Amid the COVID-19 Pandemic," Journal of Family Business Strategy.
Jaufenthaler, Philipp (2022), "Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand," Journal of Brand & Product Management.
Jaufenthaler, Philipp and Roland Schroll (2020), "Humanizing the Family Business: When is Communicating Family-ownership Beneficial," NA - Advances in Consumer Research, 48, 436-437.
Jaufenthaler, Philipp, Oliver Koll, Maximilian Lude, and Reinhard Prügl (2020), "The Brand Association FAMILY FIRM: Common, yet perceived as unique, often misunderstood and culturally prejudiced," Brand Camp, Obergurgl, Austria.
Jaufenthaler, Philipp (2019), "The Perception of Family Businesses around the Globe: A cross-cultural study," French-Austrian-German Workshop on Consumer Behavior, Nancy, France.
Education:
Master (Strategic Management)
Bachelor (Management and Economics)
International conferences/workshops:
Association for Consumer Research Conference 2022, Denver, USA, October 2022.
IFERA Conference and Doctoral Consortium, Santander, Spain, June 2022.
Association for Consumer Research Conference 2020, Paris, FR (virtual), October 2020.
6th French-Austrian-German Workshop on Consumer Behavior, Université de Lorraine, Nancy, November 2019.
EDEN Doctoral Seminar on Research Methods in Marketing and Management 2019, Brussels, Belgium.
Research grants and prices:
Best student paper award UIBK: A safe haven in times of crisis: The appeal of family companies as employers amid the COVID-19 pandemic. 1.000 €
