Verena Hofmann, PhD
Akademischer Werdegang
seit 2019
Assistenzprofessorin (Institut für Strategisches Management, Marketing, und Tourismus; Universität Innsbruck)
2017 - 2018
Forschungs-und Lehrassistentin (Universität der Bundeswehr)
2014 - 2017
Universitätsassistentin (Institut für Strategisches Management, Marketing, und Tourismus; Universität Innsbruck)
2013 - 2016
PhD Studentin an der Universität Innsbruck
2008 - 2012
Betriebswirtschaftliches Bachelorstudium an der Universität Innsbruck
2008 - 2013
Bachelor- und Masterstudium der Psychologie an der Universität Innsbruck
Berufliche Qualifikation
2018 - 2019
Director of Medical Science Liaison (CANKADO Service GmbH)
2013 - 2014
Externe Lehrende (Institut für Strategisches Management, Marketing und Tourismus)
2011
Mitarbeiterin am Forschungsprojekt „The Courtship Project“ (Humboldt Universität zu Berlin)
Projekte
- Positionierung von Recheis innerhalb einer jungen Zielgruppe Recheis
- FWF gefördertes Project EMOTIONS, SATISFACTION AND WELL-BEING THROUGH PRODUCT DESIGN
- Online Marketing SOS-Kinderdorf
- TVB-Social Media Ranking
- Brand Equity und Online Marketing L’Image GmbH
- Long-Distance Hiking Amer Sports Austria
Auszeichungen
2017
Best poster award finalist Frontiers in Service Conference 2017
2014 & 2017
Swarovski Forschungsförderung 2014 und 2017
2015
Nominiert für den “best-paper award based on a dissertation”– EMAC 2015
2014
Nominiert für den “best-paper award based on a dissertation“ – EMAC 2014
2013
Förderungsstipendium der Universität Innsbruck SS 2013
Forschung
Forschungsschwerpunkte
- Emotionsarbeit und emotionale Ansteckung
- Emotionen im Konsumentenverhalten
- FACS (Facial Action Coding System)
- Arbeitsplatzfaktoren, Work-Life Balance und Arbeitszufriedenheit
Publikationen (Auswahl)
Hofmann, Verena, Nicola E. Stokburger-Sauer, Anna Wanisch, and Heike Hebborn (2021), Masked Smiles Matter – Employee Verbal Expertise and Emotion Display During COVID-19, accepted for publication in The Service Industries Journal.
Hofmann, Verena, Lisa Schwayer, Nicola E. Stokburger-Sauer, and Anna Wanisch (2021), Consumers’ Self-Construal: Measurement and Relevance for Social Media Communication Success, accepted for publication in Journal of Consumer Behaviour.
Happ, E., Hofmann, V., & Schnitzer, M. (2021). A Look at The Present and Future: The Power of Emotions in The Interplay Between Motivation, Expectation and Attitude in Long-Distance Hikers. Journal of Destination Marketing & Management, 19 (March), 100527.
Stokburger-Sauer, N. & Hofmann, V. (2017). Art Sponsorship Success: An Empirical Investigation into Sponsor Recall and the Ambiguous Role of Visitors’ Involvement. Marketing ZFP, 39 (1), 4-15.
Hofmann, V. & Stokburger-Sauer, N. (2017). The Impact of Emotional Labor on Employees’ Work-Life Balance Perception and Commitment: A Study in the Hospitality Industry. International Journal of Hospitality Management, 65, 47-58.
Konferenzbeiträge (Auswahl)
Stokburger-Sauer, N. E., Kuhnle, J. S. , Hofmann V. (2020). Product Design and Product Performance in the Course of Product-User Interaction: Does Product Usage Make a Difference?. AMA Summer Academic Conference
Stokburger-Sauer, N. E., Hofmann V., Schoner-Schatz, L., Neef, P. (2020). DISPLAY ADVERTISING SUCCESS IN CHARITY MARKETING: THE POWER OF HUMAN-GENERATED CREATIVE CAMPAIGN ELEMENTS. AMA Summer Academic Conference
Schoner-Schatz, Lisa, Nicola E. Stokburger-Sauer, and Verena Hofmann (2017), Emotional Contagion in Social Media Communication: An Unconscious and Conscious Process?, EMAC 2017 Conference Proceedings.
Stangl, Barbara, Thomas Reutterer, and Verena Hofmann (2016), Emotional Service Experience in Serial Service Encounters, 2016 Proceedings of the Frontiers in Service Conference.
Stokburger-Sauer Nicola E., Verena Hofmann, and Lisa Schatz (2016), The Role of Emotional Contagion in Service Recovery, 2016 AMA Winter Marketing Educators Conference Proceedings.