Master’s Programme Marketing and Branding
Curriculum (2021W)
As of winter semester 2024/2025 this programme is no longer open to new entrants. For information on the succeeding master’s programme please consult this page »
Master of Science
Duration/ECTS-Credits
4 semesters/120 ECTS-Credits
Mode of Study
Full-time
Language
English
Requirements
Relevant bachelor's degree/equivalent and Language Certificates
Faculty
Faculty of Business and Management
Qualification Level
Master (Second Cycle)
ISCED-11: Level 7, EQF/NQF: Level 7
ISCED-F
0414 Marketing and Advertising
Study Code
UC 066 617
Application
It is strongly recommended to commence the programme in the winter semester in order to avoid study delays. If you start in the summer semester you can only attend one elective course.
The curriculum is the basis of a degree programme. A look at the curriculum for the Master's Programme Marketing and Branding gives you a detailed overview of the structure, content, examination regulations and qualification profile of this Master's degree.
The curriculum can clarify several important questions before you start your studies. For example, which criteria must be fulfilled for enrolment in the Master's Programme Marketing and Branding, how long the programme lasts, which modules must be completed and much more.
The 2021W curriculum currently applies to the Master's Programme Marketing and Branding.
Information on the Curriculum (2021W)
The complete version of the curriculum reflects the currently valid version of the curriculum. It is for informational purposes only and is not legally binding. The legally binding version of the curriculum, including any amendments, may be found in the University of Innsbruck Bulletins.
In order to determine which version of the curriculum is applicable in your case, see the Catalogue of Studies,
available at: https://lfuonline.uibk.ac.at/public/lfuonline_meinestudien.studienblatt
Section: Current Curriculum version.
- English version of the Curriculum
- University of Innsbruck Bulletin September 1 2021, Issue 102, No. 1029 (amendment of the curriculum)
- University of Innsbruck Bulletin June 28 2021, Issue 86, No. 892 (amendment of the curriculum)
- Univesity of Innsbruck Bulletin May 3 2021, Issue 58, No. 697
Requirements
Relevant bachelor's resp. diploma degrees at the University of Innsbruck:
- Bachelor's Programme Management and Economics
- Bachelor's Programme International Economics and Business Studies
- Diploma Programme International Economic and Business Studies
Proof of general university entrance qualification:
The general university entrance qualification for admission to a master's programme must be proven by the completion of a subject-related bachelor's programme, another subject-related programme of at least the same higher education level at a recognised domestic or foreign post-secondary educational institution, or a program defined in the curriculum of the master's programme. To compensate for significant differences in subject matter, supplementary examinations (maximum 30 ECTS credits) may be prescribed, which must be taken by the end of the second semester of the master's programme. The rectorate may determine which of these supplementary examinations are prerequisites for taking examinations provided for in the curriculum of the master's programme.
In the course of the proof of the general university entrance qualification, the completion of the following core areas within the framework of the completed bachelor's degree programme shall be examined in any case:
- 92.5 ECTS-Credits Core Area: Economic subjects, therefrom at least 50 ECTS-Credits Core Area: Business Subjects as well as knowledge of Marketing and Economic Methods
This knowledge is deemed to have been acquired if at least 10 ECTS-Credits in the Area of Financial and Cost Accounting, 10 ECTS-Credits in Mathematics and/or Statistics and/or Economic Methods and at least 12.5 ECTS-Credits in the areas of Marketing, Commerce, Strategy, Corporate Management or Service management have been successfully completed.
Since the entrance examination can take several weeks, it is advisable to submit the corresponding application for admission as early as possible before the start of the winter semester (1.10.).
Recommended Course Sequence
The exemplary course sequence given below is recommended for full-time students beginning their study programme in the winter semester. The table shows one possible course sequence for the bachelor's programme and is not compulsory. Delays resulting from repeated examinations are not taken into account.
The standard duration of the study programme is 4 semesters or 120 ECTS-Credits, whereby according to the Universities Act of 2002, a workload of 1,500 (real) hours per academic year must be fulfilled, corresponding to 60 ECTS-Credits (one ECTS-Credit is equivalent to a workload of 25 hours).
10.0 ECTS-Credits: Market Research & Data Analytics
10.0 ECTS-Credits: Strategic Marketing & Branding
10.0 ECTS-Credits: Digital Marketing
10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Elective Module
10.0 ECTS-Credits: Scientific Research
10.0 ECTS-Credits: Elective Module(s)
10.0 ECTS-Credits: Elective Module(s)
| Semester | ECTS-AP | Titel |
|---|---|---|
Information about examination regulations, assessment and grading
Examination regulations
The examination regulation is an integral part of the curriculum, detailed information can be found under the paragraph examination regulations.
The grade distribution table is a statistical representation of the distribution of all successfully completed examinations in a given programme of study or subject (based on all registered students for the programme or subject). The grade distribution table is updated in regular intervals.
| A | B | C | D | E |
|---|---|---|---|---|
| Austrian grading scheme | Definition | %-age | ||
| 1 | EXCELLENT: Outstanding performance | = 100% | ||
| 2 | GOOD: Generally good, but with some errors | |||
| 3 | SATISFACTORY: Generally sound work with a number of substantial errors | |||
| 4 | SUFFICIENT: Performance meets the minimum criteria | |||
| 5 | INSUFFICIENT: Substantial improvement necessary; requirement of further work |
in process
Overall classification of the qualification
Not applicable
Explanation: An overall classification (mit Auszeichnung bestanden/pass with distinction, bestanden/pass, nicht bestanden/fail) – is awarded only for examinations that conclude a programme of study and consist of more than one subject (an examination of this type is not specified in the curriculum of this programme of study).
Examination Dates (in German only)
- ONLINE-Registration for modules
- Registration dates and information on the computer registration
13.02.2023 until 17.02.2023
Final exam registration: Monday, 30.01.2023 until 06.02.2023 12 a.m.
17.04.2023 until 21.04.2023
Final exam registration: Monday, 03.04.2023 until 10.04.2023 12 a.m.
22.05.2023 until 26.05.2023
Final exam registration: Monday, 08.05.2023 until 15.05.2023 12 a.m.
Subject to change for organisational reasons.
10.07.2023 until 14.07.2023
Final exam registration: Monday, 26.06.2023 until 03.07.2023 12 a.m.
11.09.2023 until 15.09.2023
Final exam registration: Monday, 28.08.2023 until 04.09.2023 12 a.m.
04.12.2023 until 07.12.2023
Final exam registration: Monday, 20.11.2023 until 27.11.2023 12 a.m.
Subject to change for organisational reasons.
Contact and Information
Examination Office
Location Universitätsstraße 15
Associate Dean of Studies
Mag. Mag. Dr. Verena Wieser
Dean of Studies
Univ.-Prof. Mag. Dr. Mike Peters